This is an additional blog post to my usual 2 weekly ones, I thought it fitted nicely with the topic of values I discussed in my last post and added weight to the ‘values are important’ argument.
I am half way through reading a great NLP book by Steve Bavister and Amanda Vickers, it addresses the concept of values…it’s not like me to quote verbatim from a book, however these were such great words.
“The importance of values can not be overstated. Just imagine what it would be like if nothing mattered to you. Why would you want to do anything? What would be the point? People who have a strong sense of what’s important to them usually have a real sense of purpose that acts like a propulsion system, which moves them forwards”
Now re-read the quote from the perspective of a company rather than an individual and substitute the ‘people’ for ‘companies’….that’s the importance of values!
In my next blog post I will describe a creative technique to elicit company values.
Please pass this email on to others and encourage them to subscribe as this is the greatest compliment you could pay me… so until next time…
Cheers,
Mark
