How Much Should a Dental Practice Spend on Marketing?

How Much Should a Dental Practice Spend on Marketing? In terms of operating a thriving dental business, a crucial query that often comes up is the amount to be dedicated to marketing initiatives. In the current era of digital technology, devising a potent marketing plan is essential for drawing in new patients and sustaining a […]

Google Ads Targeting Locations For Maximum Conversions

Transcript 📍 Optimizing your Google advertising campaign for the local area. When people set up a Google advertising campaign we’ve got three levels of a campaign. We’ve got campaign settings, we’ve got ad group settings, and we’ve got the individual advert, and they all sit within a master campaign. The master campaign is where you […]

Google ads Key Words – Key Word Management for a Dental Practice

Let’s look at your Google advertising campaigns and look at some ideas and strategies that you can use to get the best from your Google adverts. And these are things that you can do yourself by managing your account and changing the way that you’re bidding on certain keywords. So I want to give two […]

Fundamentals of Digital Marketing – Answers!

So, you’ve decided you want to grow your business using digital marketing, so what are the fundamentals? What are some of the primary strategies and techniques you might decide to use? Over the past 12 years I’ve worked as a digital marketing agency exclusively helping dentists attract more of the right type of new patient […]

How to get Facebook events onto your Google calendar

Here’s the problem. You use your Google calendar to synchronise Calendar events across multiple devices and yet, each time you click interested or going on a Facebook event you have to manually enter that event into your Google calendar. No more! Here is how to automatically bring your interested or attending Facebook events into your […]

Why are reviews so important?

I’ve seen a bit of talk recently on various forums about reviews, especially on Facebook and Google. Typical criticism of reviews comes in the form of: Why should I care about reviews? I know that I am good and I don’t need other people to tell me. Seeking out multiple reviews is narcissistic in the […]

How to deal with dental practice negative reviews

More more dental practices are now seeking reviews on social media, in itself this is a great thing to do as it builds trust by demonstrating social proof. However, we all know that not every single customer is always going to be perfectly happy every single time, it’s inevitable that we are going to have […]

Google Medic Update – The Impact on Dental Practices

You may have heard about the recent Google Medic Update? If you are wondering if this is a genuine and real update and whether you may be impacted, the answer is most definitely YES. I monitor a variety of metrics for practices across the country, including visibility in search results, average position for a range […]

[VIDEO] Attracting traffic to your dental practice website – Part 2

I’ve just completed the monthly dental marketing club live stream on Facebook, this month we looked at the 2nd part of search optimisation and getting your dental practice website found. The video is just under an hour long  and goes through how to optimise a website to be found on Google. This video looks at Website Traffic Optimisation (part 2), and […]

6 Tips for Creating Dental Practice Videos

I had a client ask me this morning for some advice on having videos made for their website. I thought it would be useful to share this information with you also as videos are becoming more popular on dental practice websites. Here are my top six tips on getting the very best from any dental […]