Relax, knowing your dental website, social media & online dental marketing is working for you...

Are you ready to be found in the local searches for all of the dental search terms?

Are you ready to to grab the attention of people with specific dental problems and gently attract them into your practice?

With my 23 years as a top UK dental technician and with my Masters Degree in Business with a major in Marketing, Creativity and Innovation I here to help you begin engaging inspired clients too.

Why does online marketing work better than off-line?

As everyone knows the quickest thing to do when we have a problem is "Google it". Research by Pew Internet shows that more and more people are turning to the Internet to help them with their health, and that includes dental health. So online dental marketing is all about intent.

When you 'spray' your conventional marketing (leaflets, adverts etc) around the place you hope that someone with that specific problem reads it. With online marketing it's the other way round, a person identifies their problem, then goes looking for a solution.

All you need to do is to stand out in the search process and allow yourself to be chosen.

The best in the business for marketing. I have been a client of Marks for several years and have seen significant growth...
Posted by Zubair Sacranie on Monday, 10 October 2016

Social media is no fad - it represents a permanent change in the way we communicate in the worlds of B2B, B2P and even P2P (in other words, everything!). Mark has been there since the beginning and has created a footprint in UK dentistry that establishes him as one of the foremost experts on the subject of social media marketing in the profession. You ignore what he says and does at your peril. Don't miss the boat.

Chris Barrow - November 28, 2011
Founder, Principal and Business Coach, The Dental Business Club (business partner)

Mark has created a niche building a reputation as a social media marketing expert. Yet Mark is a genius in marketing overall. Mark has an innovative, ingenius and brilliant approach to marketing your dental business. Mark has some excellent, in-depth knowledge of how you can use digital and social media to reach out to a new niche of patients. If you are looking to find someone to help your digital strategy in dental practice - you have found your man. No one betters Mark in what he does" November 15, 2010

Dentinal Tubules, Owner

The best in the business for marketing. I have been a client of Marks for several years and have seen significant growth following the implementation of his strategies. I would highly recommend Mark for any dental business.

DrZubair Sacranie

Working with Mark for the last 12 months has helped us cover more ground faster in enhancing our web presence. Working as a team with Mark has made us more accessible to both our existing and potential patients. Running a dental practice well takes a huge amount of effort, Mark is a great resource and really eases the burden in the area of web development and promotion.

Dr Fraser Hendrie

I have just hired Mark for second year of e-marketing consultancy. What I love about his approach is the initial in-depth analysis of who we are, what our goals and values are. Then going more than the extra mile in implementing the agreed plan but always seeking ways to improve and change the plan in line with the results. Also Mark makes himself available for advice as needed, from his in-depth knowledge of the dental world. I am very happy to recommend Mark Oborn's services to my dental colleagues.

Richard Charon

What they say about Mark

What should a dental practice be doing online?

A dental practice should be using all of the following marketing systems to dominate the Internet and attract patients. Everything should be linked and working together as a cohesive marketing machine.

Your dental online marketing should include:

Traffic optimisation on Google(Search Engine Optimisation)
Review/Reputation management on Facebook & Google Places
Facebook to engage the local people
Twitter to engaging communicate with local businesses and people
YouTube to build a library of useful information
Blogging to help and inform website visitors and attract Google
Email marketing to gently build long-term relationships
Marketing changes to your current website - wording changes and 'calls to action'

This means your online dental marketing is all working together as a cohesive online marketing machine for your business. I'd also recommend that this is kept with one company to ensure continuity across all platforms.

How I can help you

There are 4 routes to start attracting patients through internet domination.

Working with me on an extended basis, typically 1 year, on a Fully Managed basis where I set up and manage your online marketing for you, liaising closely with the practice to augment current marketing activities.
An Auto Managed system where I find revelant content and post it to social media for you. I will also auto engage with people on Twitter when they mention 'trigger' key words.
You can find out how to do it all yourself by attending one of my popular 'Social Media Kickstart Courses'
By entering your details in the form at the top right of this page you can download my free eGuide to online marketing "Mark's top 8 1/2 tips for marketing online to achieve a more satisfying and relaxed business life" and get started right away.

What will happen when you start marketing online?

Here are some actual results of clients that have got this dental online marketing mix right.

Practice A in Scotland, large multi surgery practice- new patient numbers November 214, December 121, January 170, February 144
Practice B in Surrey, small implant specialist practice - Contact rate from website 16.8%. The number of people that gave us their email addresses
Practice C in Scotland, large multi surgery practice - Booking an appointment conversion rate from Facebook 25%
Practice D in West Sussex, small family owned general practice - Sales funnel value from a few months online marketing - 39,000 (average patient value taken as 500
Practice E in Scotland, large multi surgery practice - Sales funnel value from 2 years online marketing - 950,000 (average patient value taken as 500)
Practice F in Bristol, small ultra modern and modern branded practice - Increase in web traffic after optimisation - 88%, achieved in 1 month
Practice G in Hertfordshire, small single handed practice in quiet surroundings - Increase in web traffic after optimisation - 166% achieved in 3 months