Let's get your dental open days going
A dental open day can be a great way to attract a quick influx of new patients into the practice
But you better get the process right…
- Promote it the right way
- Use a tried and tested booking system
- Automatically take deposit payments
- Everything done automatically
Have you been considering hosting an open day?
Hosting regular events helps dental professionals like yourself increase revenue and help more patients achieve their dental goals. I will guide the way, providing on-hand support for your event along with benchmarked, tested and proven open day marketing strategies.
Why have an open day?
Open days work because they are very focused around solving a patients specific problems, it keeps the patient’s mind focused on the benefits of treatment and the outcomes they might expect.
But what about the business?
From the business perspective, dental open days bring in high value patients in a single event, this means your team can focus on the process during that single day to ensure you get the maximum uptake.
What open days are NOT!
They are NOT an opportunity to sell Invisalign.
They are NOT an opportunity to sell dental implants.
They are NOT an opportunity to sell facial rejuventation.
So what are they then?
They are there to help patients, straighten crooked teeth, replace missing teeth or rejuvenate their smile.
Solving patient problems is the focus, NOT selling treatments.
So phrase your open days as:
- Replacing Missing Teeth Open Day
- Straightening Crooked Teeth Open Day
- Rejuvenate your smile Open Day
You’ll get a higher uptake and happier patients if you use this approach
How do patients book?
It works like this…
I’ll build a landing page flow style which is highly unique, it gently informs the patient about the day, let’s them know what will happen and asks them for their details.
This is done in a very interactive way which keeps the patient engaged with the process..
Once we have the patient details we’ll drop them into an email and CRM system (if you have one), we’ll then ask the patient what appointment slot on the day they would like. Collecting their details BEFORE booking means that if they drop out of the process at this stage we can can go back to them for your next open day, this keeps advertising costs lower for future days.
I’ll create an automated booking facility which will remind the patient via email and SMS, you can log in at any time to check how the day is going.
You don’t want to be having to contact the patient to take a deposit, so let’s do it automatically at the time of booking.
What results can I expect?
Replacing missing teeth
- SUCCESS: 100% of appointments booked
- Ad SPEND: £0 all appointments booked were from current database
- Agency SPEND: £900
- Revenue Generated: the practice forgot to track!
Replace Missing Teeth
- SUCCESS: 100% of appointments booked
- Ad SPEND: £550.33 out of a budget of £800
- Agency SPEND: £900
- Revenue Generated: £12,365
- ROI: 627.35%
Cosmetic Dentistry
- SUCCESS: 83% of appointments booked
- Ad SPEND: £800 out of budget of £800
- Agency SPEND: £450 (2nd Open Day for same client so quicker to set up)
- Revenue Generated: £5,650
- ROI: 352%
Replacing missing teeth
- SUCCESS: 100% of appointments booked
- Ad SPEND: £260
- Agency SPEND: £900
- Revenue Generated:£20,000 +
- ROI:1624%
How much does this cost?
Each open day will work slightly differently as I will tailor the marketing and flow to your own systems and preferences, however a good benchmark is £1440 inc VAT plus any Facebook ad budget which we usually recommend is at least £800 (although we have filled a full open day for £500 so we will stop the ads when the day is full).
PLEASE NOTE. Some agencies include Facebook ad spend in their costs, this is not transparent, so if your open day fills they could stop the ads and pocket the difference! I am always transparent in the costings and leave YOU in control!
How do I get started?
1
Research
Simply complete the form below or <a href="mailto:info@markoborn.com?subject=">send us an email We'll chat and if we feel we're a good fit for one another then we'll send a briefing questionnaire for you to complete. This includes full details of the day. We can guide you as to what gets the best results.
2
Design
We design the landing page flow with booking facility and ad creatives including imaging and text. We'll also include email marketing if you have this facility already.
3
Review
All creatives are sent to you for approval. We typically create 8 different Meta adverts, 3 emails and 1 landing page flow. After you have approved all of the creatives we will test the system and flow..
4
Deploy
3 weeks before the open day we click the "GO" button and patients start booking. You just sit back, relax and wait for the patients to book.