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E-Mail Marketing for dentists
E-mail marketing in a dental practice is one of the single most effective means by which you can build relationships with your patients – it falls in to the category of “Conversion Optimisation”.
... isn't e-mail annoying?
e-mail marketing done wrong is annoying, done correctly it is extremely powerful.
Think about it, one of the reasons that e-mail can be annoying is because it invades our personal space and is direct with its approach. It’s a powerful communication tool, but if abused is annoying.
Now think about an e-mail that you have wanted to receive in the past, perhaps an e-mail that contained some information that would help you with a medical problem or resolve some other issue for you. You want to receive that e-mail, indeed you are looking out for it. THIS is the e-mail marketing I’m talking about.
We don't buy email addresses
It's about trust
All of the email marketing we do is opt in permission based marketing, this means we use marketing techniques, wording and phrasing to encourage patients to give us their contact details.
Using this information we can communicate gently in the long term, building trust and reducing risk for that potential Patient.
Dynamic campaigns
To make the marketing most effective we use email marketing campaigns that dynamically adjust to how the patient interacts. If they open an email, or click a link we can trigger additional relevant messages to that patient.
All very gently all in a caring and nurturing way, and all, of course, with a call to action to request an appointment.
