How Much Should a Dental Practice Spend on Marketing?
How Much Should a Dental Practice Spend on Marketing? In terms of operating a thriving dental business, a crucial query that often comes up is the amount to be dedicated to marketing initiatives. In the current era of digital technology, devising a potent marketing plan is essential for drawing in new patients and sustaining a […]
How to Attract More Patients Online With These Dental Marketing Tips
Digital marketing is one of the easiest tools that we can use for our businesses to increase conversions and grow our brand. In fact, 83% of businesses that use digital marketing believe that their effort is working. Are you looking to grow your practice with dental marketing? Keep reading this article to see how we can attract […]
Fundamentals of Digital Marketing – Answers!
So, you’ve decided you want to grow your business using digital marketing, so what are the fundamentals? What are some of the primary strategies and techniques you might decide to use? Over the past 12 years I’ve worked as a digital marketing agency exclusively helping dentists attract more of the right type of new patient […]
How to get Facebook events onto your Google calendar
Here’s the problem. You use your Google calendar to synchronise Calendar events across multiple devices and yet, each time you click interested or going on a Facebook event you have to manually enter that event into your Google calendar. No more! Here is how to automatically bring your interested or attending Facebook events into your […]
Why you should NEVER only post dental ‘stuff’ on social media
I see many dental practice social media accounts which only focus on dentistry. On the face of it this seems a quite normal and logical thing to do, you are a dental practice, you are there to help the local people with their dental health and therefore wish to only talk about dentistry on your […]
Why are reviews so important?
I’ve seen a bit of talk recently on various forums about reviews, especially on Facebook and Google. Typical criticism of reviews comes in the form of: Why should I care about reviews? I know that I am good and I don’t need other people to tell me. Seeking out multiple reviews is narcissistic in the […]
How to deal with dental practice negative reviews
More more dental practices are now seeking reviews on social media, in itself this is a great thing to do as it builds trust by demonstrating social proof. However, we all know that not every single customer is always going to be perfectly happy every single time, it’s inevitable that we are going to have […]
How to Add Facebook Live Chat to Your Website
I’ve spoken before about the importance of using a live chat on your website, as with anything that works well Facebook is usually not long to adopt something! Facebook Live chat is now available (beta), here’s how to install it. Step 1: Go to the settings of your Facebook page Step 2: click on Messenger […]
[VIDEO] Attracting traffic to your dental practice website – Part 2
I’ve just completed the monthly dental marketing club live stream on Facebook, this month we looked at the 2nd part of search optimisation and getting your dental practice website found. The video is just under an hour long and goes through how to optimise a website to be found on Google. This video looks at Website Traffic Optimisation (part 2), and […]
Tracking Your Paid Advertising (PPC)
It’s one thing to spend lots of money on paid advertising on either Google or Facebook, it’s another thing to know if these things are working or not. Tracking is extremely important, here’s an example. A client wanted to run an advert campaign on Facebook and Google but didn’t know which one would be more […]
