Digital marketing is one of the easiest tools that we can use for our businesses to increase conversions and grow our brand. In fact, 83% of businesses that use digital marketing believe that their effort is working.
Are you looking to grow your practice with dental marketing? Keep reading this article to see how we can attract new patients online and for the best marketing tips to follow.
What Exactly Is Digital Marketing
One of the primary tools digital marketing is Search Engine Optimization, also known as SEO. It allows us to market services or products through online channels, like social media, email, and our websites.
Investing in SEO can help dental practices rank higher on search engines, find new prospective patients, and more. It is a vital part of any marketing strategy and is an easy way to generate more traffic to websites and gain new customers.
Digital marketing doesn’t however stop there, it also includes the use of paid advertising (PPC) on search engines like Google and social media platforms like Facebook. Digital dental marketing can also include YouTube & Instagram.
And it doesn’t just stop at driving traffic to your website using these mechanisms, we can then also use conversion optimisation strategies to encourage patients to take action when they are on your social media page or website.
Dental Marketing Strategy Ideas
One of the best dental marketing strategy ideas to follow to get new patients for a dental practice is to start a local campaign. We need to find our target audiences and make sure that they are local and able to visit our dental locations.
One way that to do this is through social media. For example, Facebook allows us to do local campaigns that can help find new patients. These advertisements include information about businesses, like the address, hours of operation, and more. On Facebook it’s possible to target people within a radius of the practice, 5 km can work really well.
Facebook ad campaigns include actionable buttons that make it easy to gain conversions and attract attention. The call to action buttons you might use are:
- Phone
- Send us a message using Facebook messenger (Automated chat bots can be integrated into this to take the stress out of responding)
- WhatsApp message
- Visit your website (I don’t recommend just using this as it’s not a good enough immediate call to action)
- Book an appointment – we should go straight through to the appointment page of your website
Another strategy that can help find local clients is using Google My Business. This is an important online directory for local businesses. Essentially, it allows businesses to optimize their listing to change how it appears on Google Search and Google Maps. It also allows them to connect with customers and show their services and treatments.
Finally, businesses may want to consider using a chatbot on their dental practice website. It essentially works as a dental assistant and can help gather information about potential patients, their symptoms, and more.
Chatbots can also schedule appointments online, making it even easier to increase conversions. If a chat bot is well written it will communicate in a friendly way and encourage patients to request an appointment.
What Are the Top Digital Marketing Tips for Dentists
One of the top dental marketing ideas for dentists is to focus on creating great calls to action. If the goal is to find new patients, businesses should have a call to action to fill out their new patient forms, these can often be free consultations.
If a business has a goal to set more appointments, it should have several links and buttons that lead to its appointment page.
Next, businesses need to invest in a long-term SEO strategy. While there are many SEO strategies that businesses can do on their own, they may need to hire a dental marketing agency to get the most results. Dental SEO marketing can help identify problematic areas of websites and can provide an SEO roadmap to follow.
Finally, businesses need to be consistent. No matter what SEO strategy they have, businesses need to continually work to improve their sites. For example, if they are focusing on content marketing, they may need to post new blogs each month ( highly recommended, by the way).
Top Free Marketing Strategies
Next, it is important that we follow these marketing strategies to grow our practices and to find new patients to work with.
First, we should build an email list. Using e-mail marketing with permission-based opt-in is a low-cost marketing strategy that is an easy way to market our businesses. There are a few ways that we can do this. This includes having a free download available to our visitors, a newsletter sign-up, or other types of free assets that require an email to access it.
We can also participate in content marketing to increase our organic search traffic and expand brand awareness. Content marketing includes creating blog posts, posting on social media, and more. Content marketing is an easy way to build trust and develop relationships with an audience.
Another great marketing strategy to follow is to create free resources for our audiences. When you have a lot of industry experience, we can share expert advice with others. As a dental practice, we can create tip sheets or even e-books that provide our patients with important information.
Finally, we need to engage with others online. Commenting on blogs and social posts allows us to develop new relationships and establish our companies as thought leaders.
Website Design Features Which Increase Conversion Rates
Finally, we need to make sure that we have good website designs to increase conversion rates. One of the most important aspects of website design is having clear calls to action. This tells the visitors on a website what we want them to do and how they can become customers.
For example, to book new dental patients, a website can have an action button that says “schedule an appointment now!” These calls to action will greatly increase the conversion on a website and can help us grow our practices, you’ll be surprised at how many dental practice websites just don’t do this.
Another simple strategy that can increase your conversion rates is limiting the choices that we give to our visitors. If landing pages have dozens of options to choose from, it may be overwhelming and difficult for visitors to understand all the information. This is one reason why a paid campaign landing page should have no navigation… Just useful information relative to what ever the person searched for when they clicked on the advert.
Limiting the choices that are offered will give them a clearer path to follow that will result in more conversions.
Get Help With Dental Marketing
As the owner of a business, it can be difficult to attract new patients to our practice. By following these dental marketing techniques, we can grow our businesses and attract new patients.
If you need help finding dental marketing ideas, it may be beneficial to hire a dental marketing company like Mark Oborn. Me and my small team can help you increase visitors to your website, increase conversions, and improve your business marketing.
Contact us to learn about our SEO and marketing services or to request a discovery call for tips to make your website more engaging.
