Stop selling treatments – PLEASE!

As the UK comes out of lockdown and dentists are beginning to think about what happens from here on in. I’m seeing more practices (and indeed more marketing agencies showing me adverts on Facebook) talking about selling more treatments. Facebook seems to be awash with marketing agencies exclaiming they can make you £X,000 by selling […]

Why are reviews so important?

I’ve seen a bit of talk recently on various forums about reviews, especially on Facebook and Google. Typical criticism of reviews comes in the form of: Why should I care about reviews? I know that I am good and I don’t need other people to tell me. Seeking out multiple reviews is narcissistic in the […]

Imagine you were a patient visiting your website, is this what you would think?

Potential new dental patients visiting your website (and indeed any of your online marketing activity) need to find it usable, in fact Google uses usability as part of its search algorithm… The more user-friendly your website is, the higher it may rank. If you want to know how to make your dental practice website (and […]

How to Sell Your Services – REALLY?

I was recently approached by a prospective new client who said something along the lines of: “Mark, I’m running a course for dentists in three months time… Can you help with your marketing to fill it for me?” Now equally, this could have been any one of the many dental services on offer, or even […]

E-mail Marketing – The Way to Truly P**S People Off?

Let’s get the most obvious thing out of the way first, in all probability you will have received notification of this blog post by e-mail… But let me explain firstly why e-mail is so powerful and secondly how you can use it to lose every single one of your carefully generated leads! When we look […]

6 Tips for Creating Dental Practice Videos

I had a client ask me this morning for some advice on having videos made for their website. I thought it would be useful to share this information with you also as videos are becoming more popular on dental practice websites. Here are my top six tips on getting the very best from any dental […]