Tracking Your Paid Advertising (PPC)
It’s one thing to spend lots of money on paid advertising on either Google or Facebook, it’s another thing to know if these things are working or not. Tracking is extremely important, here’s an example. A client wanted to run an advert campaign on Facebook and Google but didn’t know which one would be more […]
What type of person is looking at your website – and how can you use this data to improve your marketing?
Wouldn’t it be good if you knew the type of person that was looking at your website? If you knew that they were interested in films, technology, celebrities or shopping it would enable you to focus your marketing around these areas wouldn’t it? Think about it, if someone is interested in films they’re more likely […]
