How to Attract More Patients Online With These Dental Marketing Tips
Digital marketing is one of the easiest tools that we can use for our businesses to increase conversions and grow our brand. In fact, 83% of businesses that use digital marketing believe that their effort is working. Are you looking to grow your practice with dental marketing? Keep reading this article to see how we can attract […]
[VIDEO] Attracting traffic to your dental practice website – Part 2
I’ve just completed the monthly dental marketing club live stream on Facebook, this month we looked at the 2nd part of search optimisation and getting your dental practice website found. The video is just under an hour long and goes through how to optimise a website to be found on Google. This video looks at Website Traffic Optimisation (part 2), and […]
Backwards Marketing – Buying NOT Selling!
[WARNING: This is a long post with a lot of actionable content] We all hate being sold to, that’s a given, the problem is that marketing can often seem like just a selling avenue. It’s not, and it shouldn’t be. If your advertising campaigns simply say ” Come and see us, we are brilliant and […]
Imagine you were a patient visiting your website, is this what you would think?
Potential new dental patients visiting your website (and indeed any of your online marketing activity) need to find it usable, in fact Google uses usability as part of its search algorithm… The more user-friendly your website is, the higher it may rank. If you want to know how to make your dental practice website (and […]
Create, Curate, Syndicate and Aggregate – The Rules of Online Marketing
It’s funny how these things turn out sometimes, I was at a dentistry shown last year having a very interesting discussion with a colleague that runs a dental consultancy. We were talking about what I specifically did for dental practices with their communications. Out of nowhere I simply replied “Well I, Create, Curate, Syndicate and Aggregate” […]
How to Sell Your Services – REALLY?
I was recently approached by a prospective new client who said something along the lines of: “Mark, I’m running a course for dentists in three months time… Can you help with your marketing to fill it for me?” Now equally, this could have been any one of the many dental services on offer, or even […]
What Seems to Be Working Best to Attract New Patients at the Moment?
Working with many dental practices throughout the UK helping them reach the local people is a great privilege of mine, we are finding we are able to distribute our dental health message far and wide making a considerable difference to the local communities.The payback to this is, of course, a successful dental practice with a […]
What special offer works best?
I’m often asked what type of special offer works best for dental practice marketing? The first thing I want to say is that I’m not a fan of special offers, I prefer to use relationship based marketing to demonstrate that you genuinely care about the local community and are the expert in everything that you […]
