Online information processing on a dental practice website – would you fail this test?

  The best website designs and structures take into account how your patients process information. Good marketing is aware of how the messages on your website are processed by the patient and the corresponding steps you can take to ensure the correct message is received. There are five stages of on-site information processing (1): Exposure – […]

The 4 Golden principles of marketing which shouldn’t be ignored

There are four Golden principles with marketing which, if you choose to ignore you do so at your peril.  HOW  you choose to implement each of these four steps will be very personal to you, but whatever you do make sure you go through every step. Those four steps follow the mnemonic AIDA Step 1 – […]