How to Attract More Patients Online With These Dental Marketing Tips
Digital marketing is one of the easiest tools that we can use for our businesses to increase conversions and grow our brand. In fact, 83% of businesses that use digital marketing believe that their effort is working. Are you looking to grow your practice with dental marketing? Keep reading this article to see how we can attract […]
How to use email marketing in a dental practice
In many of the campaigns I run I get very high open rates, often between 80 and 100% – this leads to excellent engagement rates and new patients at the practice. E-mail is still one of the very best ways of building relationships with patients, but ONLY if those patients want to receive the e-mails! […]
Backwards Marketing – Buying NOT Selling!
[WARNING: This is a long post with a lot of actionable content] We all hate being sold to, that’s a given, the problem is that marketing can often seem like just a selling avenue. It’s not, and it shouldn’t be. If your advertising campaigns simply say ” Come and see us, we are brilliant and […]
Imagine you were a patient visiting your website, is this what you would think?
Potential new dental patients visiting your website (and indeed any of your online marketing activity) need to find it usable, in fact Google uses usability as part of its search algorithm… The more user-friendly your website is, the higher it may rank. If you want to know how to make your dental practice website (and […]
Create, Curate, Syndicate and Aggregate – The Rules of Online Marketing
It’s funny how these things turn out sometimes, I was at a dentistry shown last year having a very interesting discussion with a colleague that runs a dental consultancy. We were talking about what I specifically did for dental practices with their communications. Out of nowhere I simply replied “Well I, Create, Curate, Syndicate and Aggregate” […]
How to Sell Your Services – REALLY?
I was recently approached by a prospective new client who said something along the lines of: “Mark, I’m running a course for dentists in three months time… Can you help with your marketing to fill it for me?” Now equally, this could have been any one of the many dental services on offer, or even […]
How to Create a Dental Website That Works in 6 Steps
As an online marketing consultant for dentists I get to see many dental practice websites, none of which I have built myself as I don’t build websites… many of which work and many of which don’t. As I work closely with these practices I’m able to see the conversion rates from the websites and have […]
