10 Biggest SEO Mistakes Dentists Make (and How to Avoid Them)
Running a successful dental practice requires more than clinical expertise – it demands an effective online presence. Unfortunately, many dentists unknowingly undermine their own visibility on Google through common SEO mistakes. Below I outline the ten biggest SEO pitfalls for dental websites, why each is detrimental, and how to fix or avoid them. Sorry, some […]
Google Medic Update – The Impact on Dental Practices
You may have heard about the recent Google Medic Update? If you are wondering if this is a genuine and real update and whether you may be impacted, the answer is most definitely YES. I monitor a variety of metrics for practices across the country, including visibility in search results, average position for a range […]
How to write the best content for your website
As a dental marketing consultant I will often spend a great deal of time looking at client websites and making recommendations about how the content can be changed to do two things: Attract more traffic/visitors/potential new patients to the website. Convert more of that traffic into new patients at the practice. Something that all websites […]
How to build an online dental marketing machine that never sleeps
There are now so many consultants talking about marketing for a dental practice, using software, technology, paid advertising, websites etc. So where do you start? How do you know what needs to be done to attract more patients using the Internet? What I’ve written here is a very basic overview of everything I believe you […]
How to rank in the search results for your competitor’s business name
Okay, let’s start with a question… Is it possible to rank in the search results when someone types the specific name of your competitor? Let’s take this a step further… Is it possible to out-rank your competitor when someone types their name into the search? The answer to both of these questions is YES, but […]
Imagine you were a patient visiting your website, is this what you would think?
Potential new dental patients visiting your website (and indeed any of your online marketing activity) need to find it usable, in fact Google uses usability as part of its search algorithm… The more user-friendly your website is, the higher it may rank. If you want to know how to make your dental practice website (and […]
Is Your Website Working in These 5 Key Performance Areas? [PART 1]
Are you looking for the quickest most cost-effective way to attract the right type of new patients in to your practice? Perhaps you want more people to take action from your website, rather than just read it and bounce away again? Making your website work for you is a simple way to ensure you have […]
Create, Curate, Syndicate and Aggregate – The Rules of Online Marketing
It’s funny how these things turn out sometimes, I was at a dentistry shown last year having a very interesting discussion with a colleague that runs a dental consultancy. We were talking about what I specifically did for dental practices with their communications. Out of nowhere I simply replied “Well I, Create, Curate, Syndicate and Aggregate” […]
What Seems to Be Working Best to Attract New Patients at the Moment?
Working with many dental practices throughout the UK helping them reach the local people is a great privilege of mine, we are finding we are able to distribute our dental health message far and wide making a considerable difference to the local communities.The payback to this is, of course, a successful dental practice with a […]
Why you should write a dental blog?
Many dental practices are now catching on to the idea that writing a blog post is good for their practice, but why is this? Why should a dental practice bother writing a blog? There are two primary reasons for setting up and writing a blog: It is the perfect way to demonstrate to the local […]
