Social media is changing, social media is being TikTokified!

By that, I don’t mean that it’s all about TikTok, but it is all about the way TikTok have designed their algorithm.

If you don’t keep up with how this algorithm is working then you will DEFINITELY get left behind!

Historically in order for anyone to see your content on social media they would need to follow you. You would need to work really hard to get potential patients to follow your practice Facebook page and then when you create a post you would hope that as many people as possible see that content.

The same principle worked on Instagram.

So let’s say I have 1 million followers and you only have 10 followers. Who would traditionally get more people to see their content? The answer is quite simple, the account with 1 million followers.

But that is where TikTok have changed things.

You can have zero followers on TikTok, create a piece of amazing content and wake up in the morning with 200,000 views of the content and 8000 new followers.

I know, because I’ve done it.

The Meta  group recognises that the way this algorithm favours content instead of the content creator, and so they are also changing their algorithm.

This is particularly true with Instagram Reels.

When you log into Reels you will see content from people you follow, but the algorithm will also work out what you like the most, who you like the most and which videos you watch the most of it, it will then show you more videos which match.

This is incredible for content creators.

The field has been levelled. You can now compete within influencer who has 3 million followers!

It doesn’t matter who you are, it matters what you create.

And this my friends is a revolutionary shift in the way social media is working.

It’s time to start creating content that people genuinely want to watch and engage with.

Stop promoting yourself and start thinking about what your patients want.

• How many implants might I need?
• Do dental implants hurt?
• What is the implant process?
• Should I have implants or breach?
• If I have a denture can I still have implants?
• How do I find a good dental implant dentist?
• Should I go to Turkey to have my dental implants?

A quick way to find useful ideas for content is to go to Google and type of treatment e.g. dental implants… Scroll to the bottom of the page and Google will show you similar questions that people ask… Here is your content!

So get your mobile phone in a tripod with a microphone connected and start creating.

There’s a new world out there and I look forward to seeing what you do with it.