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Discover how prepared your dental practice is to attract high-value patients through Facebook advertising. Take my quick quiz to identify strengths and opportunities, receive personalised recommendations, and start growing your patient base with confidence. Unlock your practice’s full potential today.
Your Dental SEO Expert
Search Engine Optimisation (Dental SEO) is the process, techniques and practice of increasing the amount of quality traffic to your website.
A Dental SEO strategy is not something that can be ‘done at the beginning’ and left, it is an ongoing process undertaken by an SEO expert, this is because a whole raft of factors affect where your practice ranks on Google, including but not limited to search trends (the words and phrases people look for), the way Google and other search engines rank websites and what your competitors are doing to rank their website.
How can you trust that Mark Oborn Ltd is a dental SEO expert?
One of the SEO expert tools we use is Semrush, this is an expensive analysis tool used by thousands of search optimisation experts around the world. Semrush was so impressed with our results optimising dental practice websites that they asked Mark to make a video for them. [Mark Oborn Ltd was not paid for this]
"Independent marketer triples conversions for a dental clinic through blog posts in 6 months"
As featured on
Dental SEO What's Included?
My dental SEO service includes:
On-site search optimisation
- Keyword Strategy Ideas. We want each page to rank for a different search phrase with out cannibalising another pages search position.
- Technical Performance of the Site
- Semantic Ideas.There are a multitude of different ways of saying the same thing, we need to ensure we optimise for as many variants as possible.
- User Experience Ideas. Does your site navigate well with internal links, do people spend enough time on your site and look at enough pages?
- Competitor Analysis. Where do you rank compared to your competitors and are there any opportunities to rise above them in the results?
- Keyword Difficulty. Are there any keywords or phrases which people search for which are easier to rank for?
- Is your site fully crawlable by Google?
- Does your site accidentally use secure and nonsecure code? If it does you may have an algorithmic penalty from Google
- Does your site load fast enough so it can be viewed on multiple devices?
- Do you have orphaned pages? In other words do you have pages on your website with no internal links to it?
- Do you have pages with weak or little content?
- Regular Blogging on a range of topics
Off-site search optimisation
This is often a less understood area of search optimisation when trying to attract potential patients. It is however an important ranking factor in how much authority Google attributes to your site. High authority sites rank highly. These are some of the techniques I use to increase your website authority.
- Citations. Listings, directories and citation management.
- Link Building. Authority articles are written with links back to your site. These are then hosted on authority websites.
The more places you have quality in bound links from, the better your dental practice website will rank on Google.
How much does Dental SEO cost?
It’s very difficult to say what the total amount could be as it depends on what needs to be done. You could be looking at a project of anywhere between 3 and 12 months.
All projects start with a fact finding analysis of over 130 different ranking factors, this is very much like a dental BPE in a new patient health check, it ascertains where your site is at the moment and we use this data to create a treatment plan for your website.
After the fact finding has been done (2 weeks) a full project proposal will be sent which will let you know what needs to be done and how many months it will take. Each month’s investment will be £1440 inc VAT/month
SEO Results
A single blog post was published for one of my dental practice clients on December 10th 2019 and received 13 hits. It took 4 months to gain traction and reach 780 visits by March 2020. By September 2020 the blog was pulling in 19,000 unique visitors per month
Here is the increase in traffic
13 visitors to the page, up to 19,000
Here is the increase in new patient enquiries
By producing similar blog posts each month and pulling in this amount of traffic, it resulted in the website being shared. These shares were noticed by Google… Google loves it when your website gets shared and gives you a boost in the search results. This meant the entire website got boosted and we tripled conversions.
Call on 0845 259 1232 or email for a friendly chat about revolutionising your online marketing.
Mark and his SEO company have added incredible value to our clients’ websites. I would personally recommend Mark Oborn Ltd to anyone looking to improve their web presence.
Iain Forster, Managing Director, DIO Corporation
I’m a dental practice owner and am working with Mark on optimising my website and online marketing. Great guy, approachable – recommend him!.
Fancy increasing traffic to your website like these clients? Call on 0845 259 1232 to find out more about seeing the same results for YOUR practice