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Digital Marketing Courses for Dentists
Over the years these courses have taken different guises, I have been privileged to have delivered my own courses as well as via the British Dental Association, BACD & Practice Plan as well as many others.
If you would like a dental digital marketing course run for your team, practice or organisation please do get in touch directly and we can chat.
Digital Marketing Kick Start Course for Dentists
This is an example of what could be included in any dental marketing course.
Simple hints and tips about the 'why' and the 'how' of Online Marketing for dentistry
This session lifts the lid on online marketing and explores the many ways it can be used to build a dental practice. The session will be a mix of practical demonstration and presentation. We'll look at the empirical foundations of marketing to find out what works and why, then uncover how you can use these concepts in Social Media. The main themes are:
Why is Social Media so powerful?
How to monitor who is saying what about you and your practice
How to attract patients to the practice using social media
What to look out for with other 'new' social networking sites
Staying safe on Social Media
Paying for adverts on Social Media - some simple do's and don'ts
Getting your website found on Google
Increasing patient numbers with email marketing
Creating an engaging and fun Facebook presence
Facebook continues to grow and now boasts over 46% of the UK population as users! This session will focus on the practical use of Facebook as part of a cohesive and 'joined up'online marketing strategy. I have clients achieving a 25% conversion rate from Facebook and we'll look at how you can do the same. Specifically we'll look at:
How to set up a Facebook Page
How to keep your private life private!
What to say
Who to say it to
When to say it
How to respond and deal with negative comments
How to find content for your new page
How to create and maintain an active fan page
How to get fans to your page
Using Twitter to build trust and set your practice up as THE experts in the local area
Research has shown that Twitter provides the best source of referrals and business out of all the Social Media marketing channels. My own statistics certainly bear this out. In this session we'll take a highly practical look at the world of marketing on Twitter plus examine some programs and apps for managing your Twitter marketing day to day.
How to set up a Twitter Profile
How to use Twitter in dentistry
What to say
Who to say it to
When to say it
How to respond and deal with negative comments
How to find content to share
Running a successful Email marketing campaign without upsetting the recipients
Email is the most powerful tool in the online arsenal, but is also the most often misused and abused. This session will explore when to use email and when not to, then how to build and develop an email marketing campaign that doesn't annoy the recipients.
How to set up an email marketing campaign
How to get names and addresses on to your campaign
Key words and phrases to use to get your emails opened
Simple tricks to get a response to emails
The Value of Search Engine Optimisation
Optimising your website and getting your practice found online with Social Media is a great way to grab multiple positions on Google, in this session we'll look at how you can do this with:
Blogs | YouTube | Facebook | Twitter | Linked in
What will happen to your practice once you've been on this course?
You will view marketing in a totally new light, you will be able to see the value in marketing on social media and will have the tools and understands required to make this happen.
When you implement your learnings you will find your practice will become a focus in the local community and people will know you are the ‘dentist that cares’.
You’ll know how to develop relationships with local people so they trust new and are educated about their own dental health and the solutions that you provide.
Your business will grow as a result.
