David Lloyd Health Club Video – BRILLIANT

I was just researching websites to see what people are doing out there and came across the David Lloyd website, this has probably one of the best videos I have seen. And here’s why.

They engage at an emotional level – watch the faces of the actors… relaxing, enjoying, envigorating.

But here’s the great one for me, they counter objections brilliantly. So, what are possible objections to going to the gym?

  1. If my partner goes and I don’t what am I going to do
  2. I don’t want to go alone and leave my family at home
  3. I don’t want those horrible communal changing rooms
  4. What if I go near lunch time, I don’t want to have to rush home for food
  5. I’ve got a baby to look after so can’t go
  6. If my kids come I want them entertained while I work out
  7. I don’t want to be limited in my choices of what I do
  8. I don’t want to be rushed
  9. I want to be able to park safely
  10. I might want to relax, I might want to be invigorated so I want the option to do what I want

Now watch the video, and notice how they systematically blow every one of these objections out of the water! I love it and who ever did this video for them should be congratulated. So here it is www.davidlloyd.co.uk/home 

So, do you have a video for your business? And is it just a narcissistic look at your brand, or do you genuinely answer people’s concerns and help them make a decision to use you?

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About Mark Oborn

Mark is the only person in Digital Dental Marketing to have a Masters Degree in Business (MBA) majoring in marketing & creativity plus have run a dental laboratory for 14 years and been working in dentistry for 23 years as a dental technician. He's also a Master Practitioner of the communication modelling system, Neurolinguistic Programming (NLP) as well as being a Master Practitioner of Hypnosis and a Master NLP Coach. Mark understands business, dentistry and communication making him the logical choice to help with your digital dental marketing.

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