With the new Google panda update people are panicking about how to optimise their website, I have first hand experience of a client of mine whose site is optimised by someone else and the website has had a sharp drop in traffic due to poor quality optimisation.
I’m pleased to report that since the new update all of my clients have seen a rise in their ratings on Google, but why is this?
I thought it would be good to share with you some of the tactics that I’ve been using and will continue to use.
In the past one of the main ways Google has determined how good your site is, is by looking at other websites that link to you. Google views this as a referral.
However, the quality of these links from other websites to you never used to be taken into account. Many unscrupulous SEO companies built many thousands of links from porn sites and spam generating websites. Google is now able to tell whether a site is a porn or spam site, so if you have a link from one of them this is considered a very poor quality link, in fact Google views this link itself as a form of spam. So it may punish you.
To prevent this, you need to ensure that as many good quality websites link to you as possible. Poor quality websites are:
- porn sites.
- Spam sites.
- Sites designed deliberately to generate as many links as possible.
- Some directories.
The question to be asked is why would any SEO company generate links from these poor quality websites back to yours? The answer is that in the past any link was a good link, this is not the case any more!
But how do you get links from other websites to yours?
A really great technique is to create stunning content that people want to share. This is where things like Pinterest come into play, if you can create images which share useful information, people will put them on Pinterest. This can then be a good source of traffic to your website.
blogs are also an excellent form of sharing information, and because they share good information Google likes them which makes them good for optimising your website.
Typically you will find that a blog has a higher authority on Google than a website. So I recommend incorporating a blog within your website in order to take advantage of this fact.
However, ensure that the blog does the following:
- Hands out useful free advice.
- Has obvious keywords, such as your geographical location and/or treatments.
- Has the ability to be shared on Facebook, Twitter, Pinterest and Google plus.
Another way to get links from other people’s websites to yours, is to do guest blog posts. So perhaps you have a local beauty therapist who writes a health blog, you could contact them and ask if you can write a guest blog post with a link back to your website.
Do you do work for charity? Or are you doing anything else that is genuinely newsworthy?
If you can get a local website and/or news coverage, ensure that this company also place a link back to your website. This will be a high authority link which Google will see as high-quality.
The problem with optimisation is that the rules are constantly changing. And what can get you high on Google one day, can get you penalised the next. I’ve seen it, with clients that have their sites optimised by not so trustworthy companies.
Is your website being penalised by Google?
This is the kind of increase you can see in the traffic on your website, when good quality optimisation begins.
If you’d like a free review of the optimisation on your own website to ensure that you’re not being penalised, I’d be more than happy to oblige simply visit the links through to my own website and send me an e-mail or call me on (0845) 259 1232