Infographics – creating shareable content

Infographics have taken off recently the reason is simple, they provide an easy way to communicate information with your web address and they are easily shareable on social media.

What you need to remember is that a person will not go back and visit your Facebook page once they have liked it, you need to be posting engaging content in order for them to see what you are talking about. The secondary issue is that Facebook operates what is known as an Edge Rank, this is an algorithm which calculates the popularity of your page, in each individual persons Facebook stream Facebook is then only showing the most popular pages… Or those with the highest Edge Rank – so if you want your content shown you need a high Edge Rank.

Edge Rank is calculated based on a few factors, one of which is the number of shares, comments and likes that each post receives – and infographics are a great way of encouraging shares comments and likes. Here are a few examples of great infographics from other companies.

This infographics simply shows the amount of time that may be required to dedicate to social media marketing.

It’s also possible to take other information that you would normally post as an update and turn it into a graphic, here’s an example.

This is an example of a question placed in the form of a graphic, the answer can then be added as a simple text comment to the image. Notice in the example above the addition of the call to action ‘please feel free to share’.
Motivational images are also gaining in popularity and could easily be adapted to dental marketing, for example oral health advice, dental research and statistics to do with oral health etc.
If you are the administrator of the dental practice Facebook page, and you share such an image you will notice the increase in weekly total reach of your fan base. Particularly if you get it right and your fans start to share the image, it can then go viral very quickly.
Some tips (not all being used on the above images):
  1. Include your web address in the image.
  2. Use your branding and logo to create a strong brand identity.
  3. Place a call to action and ask people to share or comment within the image.
So, take a look through your website and other dental practice marketing and ask if it can be converted to an image, either to hand out information or to perhaps ask a question.
Have you tried this before? What has been your experience?
I’d love to know your feedback…
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About Mark Oborn

Mark is the only person in Digital Dental Marketing to have a Masters Degree in Business (MBA) majoring in marketing & creativity plus have run a dental laboratory for 14 years and been working in dentistry for 23 years as a dental technician. He's also a Master Practitioner of the communication modelling system, Neurolinguistic Programming (NLP) as well as being a Master Practitioner of Hypnosis and a Master NLP Coach. Mark understands business, dentistry and communication making him the logical choice to help with your digital dental marketing.

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