Infographics have taken off recently the reason is simple, they provide an easy way to communicate information with your web address and they are easily shareable on social media.
What you need to remember is that a person will not go back and visit your Facebook page once they have liked it, you need to be posting engaging content in order for them to see what you are talking about. The secondary issue is that Facebook operates what is known as an Edge Rank, this is an algorithm which calculates the popularity of your page, in each individual persons Facebook stream Facebook is then only showing the most popular pages… Or those with the highest Edge Rank – so if you want your content shown you need a high Edge Rank.
Edge Rank is calculated based on a few factors, one of which is the number of shares, comments and likes that each post receives – and infographics are a great way of encouraging shares comments and likes. Here are a few examples of great infographics from other companies.
This infographics simply shows the amount of time that may be required to dedicate to social media marketing.
It’s also possible to take other information that you would normally post as an update and turn it into a graphic, here’s an example.
- Include your web address in the image.
- Use your branding and logo to create a strong brand identity.
- Place a call to action and ask people to share or comment within the image.