How to create and optimise a blog post image for local search engine rankings

How to create and optimise a blog post image for local search engine rankings

Wanting to get noticed more in Google locally?

This is GREAT way to do this with a blog post…

Having an image at the top of a blog post can be a really good way to captivate your readers, get the blog post shared more, and optimise it to get found locally.

Did you know it is possible to geo-tag your images, letting Google know where your business is located?

If you begin to do this with all of the images on your blogs, you’ll begin to find Google recognising where your business is and showing those blog posts higher than your competition

In this video I show you how to very quickly create captivating blog post header images PLUS geo-tag them with your precise practice location.

If you would rather read how this is all done, please skip past the video and go straight to the transcript.

Transcript

When you create a blog post such as this, having an image at the top can be a really good way to captivate your readers, get the blog post shared more, and optimize it for search optimization. And I’m going to show you how to do that. It’s really important you get this image in there.

One of the primary reasons, I think… Actually there are two reasons, but the first reason is that when your blog post gets shared, because you’re going to want to be share it on your social media channels, particularly Facebook, will look for an image to display as part of that sharing. This is the image it will display. So it’s good to get the image on there for that. And also, you can optimize it as part of a local dental practice optimization, and I’m going to show you how to optimize it as well.

So, here is a way to create that image really quickly and simply. So, you’ve written your blog post, you take your blog post title, and go to Canva. When you go to Canva, you need to create a design.

So click on create a design and just type in blog. Go to blog banner and Canva will give you some examples on the left-hand side. So you can pick some banners that you might like, choose your template.

Once we’ve chosen out templated we paste in our blog post title. Resizing everything to make it look good. We might want to put your Practice logo in as well.

Very cleverly, what Canva will do is, if you want to change the colors, you click on the color, because you’ve uploaded the logo, you see here, it will automatically pull those colors out of the logo. So you can have your background, match your logo, or have it contrasted. You can change the title to match in with the colors of your logo very nicely.

And then, we may want to go to photos, type in the topic of your blog post. Insert image of your choice. So now, download it. Download it as a JPEG file.

Then, I want you to go to geotagonline.com. Get your image and drag your image in. Now, the next thing we’re going to do is we’re going to geotag it. This is how to find the coordinates of your dental practice. Now, Google is reading these geotag coordinates and is able to recognize that that photograph taken locally for your practice, so it can be good for local search optimization.

So type the name of your practice in Google and click on maps. When you click on maps, you will see the web address at the top automatically jump to include geographic coordinates. You will see your coordinates in the web address in the format something along the lines of 51.23628736,-0.4123213. Copy these coordinates click on ‘Write Data and Download’.

So download that image. So that’s the image downloaded. Then you can add it to your blog post.

When we preview that, we’ve now got our blog post with a nice title image in it. But actually what we’ve also got is some local search optimization because on that image, we have tagged that image for a geographical region and a geographical area.

So if you open that image, when you go to file information, you can see we’ve now got a location on it. And we have the exact location of your dental practice absolutely geotagged into that image so that Google can find where your dental practice is simply from an image. What a great way to optimize your blog post to get found in the local searches.


I’ve been working in dental marketing for the last 12 years having started my career as a dental technician way back in 1987. Now, with an MBA I spend my time helping dental practices attract more the right type of patients.

Are you looking to attract more the right patients into your practice?

Are you looking to write more effective blog posts which helps them stand out from the crowd and gets found by Google?

Take a look at my search engine optimisation course which is available to take at your own leisure, in your own time and comes with 3 hours of CPD

This entry was posted in SEO and tagged , on by .

About Mark Oborn

Mark is the only person in Digital Dental Marketing to have a Masters Degree in Business (MBA) majoring in marketing & creativity plus have run a dental laboratory for 14 years and been working in dentistry for 23 years as a dental technician. He's also a Master Practitioner of the communication modelling system, Neurolinguistic Programming (NLP) as well as being a Master Practitioner of Hypnosis and a Master NLP Coach. Mark understands business, dentistry and communication making him the logical choice to help with your digital dental marketing.

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