Social Media Marketing Doesn’t Work

I saw a newsletter the other day that suggested Social Media Marketing doesn’t work because it can not be proved with a spreadsheet in precise numbers & every new patient precisely allocated to that referral source.

That lead me to wonder, can we all precisely measure the exact ROI of

  • A stunning dental brand & logo and the few grand it cost to design
  • That drink in the pub one night with a patient that went on to refer all his friends
  • The polite way the staff answer the phone and deal with enquiries so well
  • The many thousands that practices pay to coaches each year
  • The time and money spent to differentiate your practice from the one down the road
  • Designing the outside of the practice for excellent curb appeal
  • The Moulton Brown soap in the bathroom
  • That clinical course you just went on
  • The charity work you do
  • Being part of the local community and helping others
Perhaps we should stop all those too unless we can exactly measure them?
This entry was posted in marketing, ROI, Social Media Marketing, social networks on by .

About Mark Oborn

Mark is the only person in Digital Dental Marketing to have a Masters Degree in Business (MBA) majoring in marketing & creativity plus have run a dental laboratory for 14 years and been working in dentistry for 23 years as a dental technician. He's also a Master Practitioner of the communication modelling system, Neurolinguistic Programming (NLP) as well as being a Master Practitioner of Hypnosis and a Master NLP Coach. Mark understands business, dentistry and communication making him the logical choice to help with your digital dental marketing.

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