Category Archives: video

Dental marketing blog posts categorised as Video

6 Tips for Creating Dental Practice Videos

I had a client ask me this morning for some advice on having videos made for their website. I thought it would be useful to share this information with you also as videos are becoming more popular on dental practice websites.
Here are my top six tips on getting the very best from any dental videos which you decide to have produced, professionally or otherwise. The tips here will allow you to create videos which work better on your website and are found on social media and through Google searches for various treatment terms.


  1. Have a short welcome video which last a maximum of 2 minutes which plays on your homepage. It should highlight briefly who you are, why I should trust you, how you can help me and what makes you different. My personal preference is this should be a relaxed shot with you, facing the camera in a relaxed environment, probably your patient lounge. If video footage is shot with you looking to the side, in other words looking at someone other than the person watching the video, it looks less sincere in my opinion. One of the things a video should seek to do is reduce risk and increase trust, you look more trustworthy if you are looking at the camera.
  2. Create several short 30 second treatment introduction videos which can be placed at the beginning of each page on the website. Dental implants, cosmetic dentistry, orthodontics, oral health etc would all make good little videos which will introduce the treatment, help the patient to trust you and also be good for sharing on social media,YouTube and for optimising to appear in the Google search results.
  3. Ask team members to create a short 30 second introduction of themselves, have these in individual files which can put on each individual team members page. The problem if we put them all into one video is that if a team member leaves we then need to edit the whole series which could become costly. If they are individual files we can simply delete that team members page.
  4. With patient testimonials, simply ask the patient how they felt before treatment and how they feel after treatment. Ask them why they chose to come to you and how you have improved their lives. If we then have before and after photographs of these patients we can create some nice little blog posts and information updates on the website. Again, I recommend the testimonials are individual video files, this makes it better for uploading to YouTube as each individual video can be optimised for each specific treatment, smaller videos are also easier to watch and more relevant to patients with the same specific problem. Try to get patients to give testimonials that have had different treatments, perhaps straightening teeth, replacing missing teeth, cosmetic dentistry and a patient you have helped with their oral health.
  5. Write the scripts out in advance, practice them, rehearse them and allow them to flow naturally. Unless you are using professional autocue we can all see your eyes moving as you read the script!
  6. Include a call to action in the video, what do you expect the person to do once they have finished watching your exciting and engaging video clip?

There are many companies offering dental videos at the moment, if you take a look at my own dental marketing website you will see the video created for me by JSP Media.

David Lloyd Health Club Video – BRILLIANT

I was just researching websites to see what people are doing out there and came across the David Lloyd website, this has probably one of the best videos I have seen. And here’s why.

They engage at an emotional level – watch the faces of the actors… relaxing, enjoying, envigorating.

But here’s the great one for me, they counter objections brilliantly. So, what are possible objections to going to the gym?

  1. If my partner goes and I don’t what am I going to do
  2. I don’t want to go alone and leave my family at home
  3. I don’t want those horrible communal changing rooms
  4. What if I go near lunch time, I don’t want to have to rush home for food
  5. I’ve got a baby to look after so can’t go
  6. If my kids come I want them entertained while I work out
  7. I don’t want to be limited in my choices of what I do
  8. I don’t want to be rushed
  9. I want to be able to park safely
  10. I might want to relax, I might want to be invigorated so I want the option to do what I want

Now watch the video, and notice how they systematically blow every one of these objections out of the water! I love it and who ever did this video for them should be congratulated. So here it is www.davidlloyd.co.uk/home 

So, do you have a video for your business? And is it just a narcissistic look at your brand, or do you genuinely answer people’s concerns and help them make a decision to use you?

Make becoming a patient in your dental business FUN!

Hi there,

Here’s a wee question for you… When does your ‘patient or customer journey’ that so many people talk about, start? The minute they walk through your door? The minute they make an appointment? The first time you speak to them on the phone?

I believe the journey starts the split second they FIRST make ANY contact with you… your website, your advert, your business card or a recommendation. I believe that your ‘surgery experience’ should say something about you and reflect your practice THROUGHOUT THE PROCESS OF BECOMING A PATIENT or CUSTOMER. Throughout the process that leads them to make that first physical contact with you.

I’m not going to give you a 1,2,3 step by step guide on how to improve your patient journey, but I would like to share a few little tricks I have learnt along the way. These tricks work for me and have produced some encouraging comments from the people that have experienced them…

Video
I would strongly encourage you to buy a flipcam and record some videos. Video messages always seem more personal than written text, you can use your face and body language to engage with your prospect much easier than you can with written text.

Use videos for marketing on your website, Facebook, YouTube and Twitter – if you make an amusing video people may even send it to their friends and you could have a viral video on your hands. Remember, the video of Susan Boyle’s audition on Britains Got Talent had more views than Barak Obama’s inauguration ceremony because of the power of viral video marketing.

Remember in your video marketing message all the same rules apply… pain, your unique solution, direct call to action.

Right, so with your video call to action what do you get them to do?

I would suggest you encourage them to enter their details in a form in exchange for a Knock ‘Em Dead Offer (KEDO) from you. This offer could be money off vouchers, or an eBook help guide to help them on the journey to solving their dental problem.

When they submit their form they will then need to verify their email address (you know the kind of thing, you enter your details on a website and get a little message which says ‘we want to make sure you want our email, we have sent you a verification message, please check your emails and click on the link we have sent you’.)

My suggestions is to make THIS part in video. So when they click on submit, to send their details to you, have a video message of YOU saying the text above, brand it to look like your main website… it is a great way of starting to engage with your prospect.

Right, next step….

When they click on the link in the email to verify their email address send them automatically to another video of you saying ‘Hi, thanks for verifying your email address and requesting more information from us blah, blah, blah’

This really looks great, think about it, it all happens in the space of about 5 minutes. They watch a video of you talking about their dental problem, they start to feel they trust you as you look great and have trusting eyes! You tell them they can get more info from you, they enter their details, click submit and get another video from you. They then pop over to their emails, click verify and get another video. All the time, slowly, slowly you are building trust, building that relationship so by the time they actually come to the surgery they feel like they know you already!

Some might suggest this is a long process, it’s not… remember YOU need to motivate them to enter their details with a seriously good KEDO. If the KEDO is not powerful enough they won’t go through this process.

In this litle series of videos, why not let a story unfold. yu could start by being outside the surgery walking towards it, next video is of you in the reception area, next video is in the surgey itself. It all builds familiarity and trust for the patient.

Powerful stuff huh?

So what’s the result… well, you have started to build trust and familiarity AND you have got their details for further marketing activity AND you can measure conversion rates from marketing activity AND you can now measure ROI from marketing activity!

Setting all this up is quite simple and requires minimal ‘techy’ knowledge. I use a company called Aweber, to manage the links, forms and emails for me and I simply upload the videos to my own webspace. If you want help setting this up, just give me a call on 07769 898798 or email me info@markoborn.com

Stay sharp,

Mark

P.S. For YOUR free guide on eMarketing, including how to create engaging emails and how to get your website to the top of a Google search please visit my dental marketing website.