Category Archives: experience

Dental marketing blog posts categorised as Experience

How to Develop Your Dental Practice Brand & Marketing

Here’s a great example of marketing & Branding. Windows 8 is just another operating system… just like many dentists think their practice is just another dental practice.

Many dentists I talk to, when asked ‘What’s unique about your practice’ say ‘Nothing, we’re just a regular dentist’.

Microsoft Windows 8 could say the same thing, but look at what they did here… great stuff!

They say:

“We replaced stairs with a giant slide in Bluewater Shopping Centre to make shopping as fast and fun as Windows 8.
Discover a new way of doing things with Windows 8.”


Clearly windows believe in being FAST and FUN. What do you believe in? What’s important to you about what you do?

Then think about how you can represent this in your marketing.

If you believe you are about QUALITY and CHOICE you could hold an event for the local people that allows local jewellery retailers to bring their QUALITY jewellery to the practice for a sale where people have lots of CHOICE about what to buy. *That’s just an example by the way!)

It’s about looking for alternate ways to represent your brand… especially when the brand could represent pain, discomfort and fear... which many dental practices can if we’re honest!

Marketing is not necessarily about talking about specific products and services, it’s about representing your practice in the hearts and minds of the local people so that they understand what you are about, and what makes YOU the dentist to choose.

So, your exercise is as follows:

  1. Write down what’s important to you in single words. (fun, challenge, quality, etc) – If you’ve ever worked with a coach you’ll recognise these as your values!
  2. Relist  them in order with the most important at the top
  3. Brainstorm with your staff what activity could represent values number 1 – write down the answers. Be free and bonkers with the answers… anything goes at this stage
  4. Repeat for the top 3 values
  5. Look for cross over ideas to see if there is commonality between the activities.
  6. Cross off any totally stupid ones!
  7. Develop the plausible ideas further.
  8. DO IT!

The key is to not worry about teeth… focus on what you represent as a company and let the ideas flow.

Oh, and one last thing.

Get off your arse and DO IT!

The 5 Es of Online Marketing – part 2 THE EXPERIENCE

It’s been a while since I did the previous video in this series… and people have started to ask me ‘Where is the next one?’ well guys, here it is… and here I am browner and hairier after my 2 week staycation in Cornwall.

If you want to see the previous video in this series, please visit my YouTube channel  (if you subscribe to my channel you will also get automatic updates of new video uploads I make)

If you can’t see the video here, please watch on YouTube

At a recent BNI meeting I was asked what is the secret of my success? My answer… ‘Get off your arse and do it!’… so when will the experience in your business be ready, branded and decomoditising your products and services?

Once this is done it needs to be fully integrated on to your website, to create a seamless experience that transends all media and stays with the customer from the second they first visit your website.

For more resources on creating an experience in a dental practice please visit the websites of the 2 biggest thought provokers in dentistry at the moment…Chris Barrow and Kevin Rose

Until the next in my series… EVIDENCE…

stay sharp,