Category Archives: dental coaching

Dental marketing blog posts categorised as Dental coaching

It’s all about connection

One of the fundamentals in any business is to truly understand what it is you are here to do and how the world will be a better place as a result of your business.

Let’s be honest, the world isn’t going to be a better place just because someone has a new amalgam filling! So this is more than what you do day-to-day… It’s about making the world a better place and making it a better place for the local people.

If you ask that question of yourself and your own business, what would the answer be?

I’m going to give you a template by way of a personal example of myself… yes, I want to explain to the world how it will be a better place for me having lived in it… And at the same time I want to give you an example so that you can use this in your own business.

I’ve been reflecting considerably over the past 6 months or so… And this is what I have discovered.

Mark Oborn Ltd… Indeed ME… is all about connection.

Marketing isn’t Something You do, It’s Something You Are

Marketing isn’t simply a function of your business, it isn’t something which gets done for half an hour once a month or which gets discussed at your monthly marketing and business development meetings… No, it’s far more than that.

This is what I mean.

Fundamentally my business is about connecting dental practices with local people that have a dental problem and are looking for a solution. It’s simply presenting the dental practice in the right way and communicating with the right people at the right time and in a way that makes sense to them.

And yet, this connecting isn’t something I do when I’m working day-to-day, it’s something I truly am.

  • I dance. When I dance (at least twice a week for 3 hours each time) I’m dancing with a single person for a three-minute track, during that time I have a deep connection with that person and in that dance. Such joy.
  • I buy locally. When I buy locally I looked the person in the eye that has taken to the time to source these amazing goods for me, I truly connect with them and an able to thank them. Such joy, in their eyes and mine.
  • I ride my motorbike. When I ride my bike I am connecting with the world around me and the road, without the safety blanket of a metal box around me. Such joy.
  • I’m a member of a local Community Supported Agriculture scheme. When I buy my vegetables from Adam and Dee I’m able to connect with them and look them in the eye, and thank them for sustaining me. Such joy, in their eyes and mine.

Connection to other people, the planet, my work, my friends and family and the world around me is incredibly important.

Marketing isn’t something I do, it’s something I am… And what I am is about connection

What is important to you? How does this come out in your business? Is your business just something that you just do (like dentistry), or is it something that you are?

Making a Practical Difference

So, you’ve taken some time to think beyond what you do day-to-day and have begun to think about who you are (and I don’t mean a dentist or a marketer) and you now know how the world will be a better place as a result of who you are

How do you make a practical difference?

Again, I’m going to use a personal example. I suggest, as I did, you then begin to look at the world around you in terms of:

  • How will you impact the people you work with?
  • How will you impact your customers?
  • How will you impact your suppliers?
  • How will you impact the local people?
  • How will you impact the local economy?
  • How will you impact the local environment?
  • How will you impact the wider environment?
  • How will you impact the planet?

Knowing who you are (remember, I’ve said I am about connection) you can then look at this as a frame of reference for the questions above.

Here’s what I came up with… And I’m going to share these images on social media over the coming weeks and months.

What is really important to note is that some of this may not resonate with you… And that’s fine, the point is that you use the following as an idea and as the starting point for you to think about your own business and yourself, and who you are and what motivates you…

If I am to truly connect with my clients I need to have a code of honesty with them, if they upset me it doesn’t benefit either of us for me to keep quiet… And the same works the other way round, if I upset them it doesn’t benefit either of us.

With gentle and honest communication, even through difficult subjects we can truly connect with our clients and the people we work with.

Like I said, honesty is important, and that includes money and pricing. I have never and will never offer any form of discount on my services. I want to be totally honest all of the time and transparent, this then enables me to connect with not only existing clients but prospective clients.

Everyone knows they pay the same and that the whole pricing system and structure is fair, honest and open.

My personal belief is that the planet around me sustains me. I eat a very healthy wholefood diet which is predominantly sourced locally. This doesn’t mean I’m going to take a horse and cart everywhere but it does mean that I will do what I can to limit my footprint and include the environment in EVERY business decision, thereby connecting more with the planet which sustains us.

What is the local environment like in which you live?

I live 0.8 miles from the sea and I’m painfully aware that if I put lots of chemicals into the sewerage system they could easily make their way into the sea. If we connect to the damage we can so easily cause we can find ways to help prevent it.

I do what I can to limit the amount of electricity and gas I use at home and this has to be the starting point… Just use less fuel!

I accept I need to use fuel so I buy it from an energy company which produces energy in the UK (and thereby helps to sustain the local economy) which is also renewable and/or carbon neutral.

I’m a digital marketing agency after all! But going digital means we can cut down on envelopes in the post, cheques going backwards and forwards, letters being sent etc. I’m about 95% digital at the moment and am committed to getting this to 100%.

A finally… This is the really big one for me. Dentistry is about connecting a local business (YOU) with your local community…

Like I said, marketing isn’t something I do… It’s something I am…

… and connecting with the local people in my home and personal life when I purchase from them gives me a deep sense of joy…

Where is the joy in what you do… Indeed where is the joy in who you are?

The Ultimate Tweet-up at the BDTA Showcase

“Make those virtual relationships real…”
BDTA Showcase 2009 Meet-up


I’d like to warmly invite you to meet-up of all ‘virtual’ dental professionals at the BDTA Showcase in November. We’re going to meet on Panadent‘s stand H02 at 11am and then again at 3pm on both Friday 13th & Saturday 14th November – you chose the time that is most suitable for you.

If you’d like to come and meet up all those people you talk to on Twitter and Facebook but have never met, this is your golden opportunity.

We can send you an SMS message 10 minutes prior to the meet-up, just to remind you of the time and venue – if you register here it will make it much easier for us to keep all names and number in the same place.

It’d be great to see you all at last, and finally put moving faces to those static Facebook and Twitter profile pictures.

The Dental Event 2010

This little meet-up has been organised by myself, Richard Charon BDS , Kevin Rose and Mike Samuels RMIP MIMI. We all run our own successful businesses (2 of us are dental professionals) are manic Twitterers and have come together as purveyors of fine Dental Sedation, Dental Marketing, Dental Coaching and Dental Photography.

In January next year we will be running a dental event to die for!

4 presentations with (6 hours of verifiable CPD) are planned on each of our specialist areas, these are…

Dental Sedation, The treatment of anxious, fearful or phobic patients by Richard Charon

  1. How to prevent anxious patients ruining your day both, emotionally and financially

  2. How to treat gagging patients especially for critical impressions.

  3. How to get increased treatment option acceptance for people who would otherwise decline advanced work.

  4. How to greatly improve patient/customer journey, including those only mildly anxious but needing lengthy or “demanding” treatment.

Dental Marketing by Mark Oborn

  1. How to get your practice noticed amongst the internet ‘noise’

  2. How to get new fee paying patients through the door

  3. How to use the internet for marketing your practice

  4. How to use Social Networks to market a dental practice

Dental Business Coaching by Kevin Rose

  1. How to achieve elegant communication with your patients

  2. How to improved relationships, loyalty and mutual understanding with your patients.

  3. How to have confident patients that can make informed decisions about buying the services available from you

Dental Photography by Mike Samuels

  1. How to take high quality photographs

  2. How to achieve consistency in scale, colour, exposure and focus

  3. How to standardise and repeat photographic results

  4. Improve existing techniques

  5. Fulfilling requirements of further educational study (Masters etc)

This event will take you on a journey… allowing you take control of your practice, remove frustration and have a clear idea about what makes a successful dental practice in the UK today.

Venue and date to be announced at the meet-ups at the BDTA.

All this for the price of a few tubes of composite!

As a special offer for the BDTA Showcase only we will be offering a 25% booking discount for early bird bookings – this will reduce the price of tickets from £200 to £150, this is an amazing bargain to get 4 speakers of such quality with such a huge amount of valuable information for the price of a couple of tubes of composite!

Early Bird booking is ONLY available at the BDTA showcase, so please come and visit us for tea or coffee, if you register here it will make it much easier for us to keep all names and number in the same place.

See you at the best time to suit you – 11am or 3pm on either the Friday or Saturday at Panadent’s stand H02 – we’ll be there at all those times… so see you then!


When your dental marketing stands out, what next?

The ethos of this blog is to share great content and to help you to build your dental business and make it stand out from the rest. So let’s assume you do everything I say, follow my every word and revolutionise your dental marketing… what’s next?

What’s next is that you need an equally remarkable practice experience for your patients AFTER you have got them to your surgery; now, every once in a while a website, blog or business flashes across my radar that stands out – I’ve shared them with you before… was one (I liked the squeeze page if you remember)… and in this blog I’d like to share with you another great website that I believe will assist you in developing your practice… Azimuth Dental a dental coaching company.

The main reason I like Azimuth is that their guiding principles match mine… namely to help our clients build a relationship with their patients that is so well formed and based on trust that the need for ‘selling’ is eliminated…. my business is focused around doing this before the patient visits the surgery and Azimuth’s focus is on when the patient arrives at your practice.

Azimuth also share my philosophy – ‘connect and share’.

Connect and Share
Gone are the days in business where everyone holds their cards to their chest, not showing or sharing anything with anyone. Today’s businesses are about relationships and developing those relationships to a level that is meaningful. Once this happens there is no need for this constant push to SELL SELL SELL – patients should buy FROM you not be SOLD TO – marketing is an interaction, not an action and reaction

Did you get that last sentence? Marketing (and modern business) is not an action and reaction, it is an interaction – and this is what I like about Azimuth, they take this message on board and live by it – take for example their dental coaching website. Members can join, then simply connect with one another and share… kind of like a dental Twitter.

Each member of their website can ‘follow’ another and be ‘followed’ back – this encourages a level of interactivity and exchange that is often so lacking in business.

A Challenge for you
This idea of getting your customers/clients/patients to connect and interact is a powerful idea, I recommend you read Seth Godin’s book ‘Tribes’ to find out more. I also challenge you to think about your business, and to ask “In what ways do I connect and share with my customers?” – think about the interactions with your customers and forget about the selling for a bit.

Azimuth have also just added 3 more members to their service delivery team – it’s great to see a young company embrace a new way of doing business and growing because of it. I’ve learnt a lot over the past few months that I have been interacting with Azimuth on Twitter, Facebook and their blog and look forward to learning more…

Stay sharp guys,


P.S. Azimuth have just launched a Free Dental Event “How you can stop trying to sell to your patients and still have a business” on 17th December, I’ll be there and look forward to seeing you too! Please have a look at the website then email to book.

I do not take any form of inducement to include any company in my blog posts, so please don’t ask!