Generate Attention, Interest, Desire and Action and see an improvement in marketing response

This is a simple way to get you marketing working better for you and one of the simplest acronyms to remember, yet one that can have the biggest impact on your marketing, AIDA: Attention Interest Desire Action With every marketing communication you should seek to grab attention, so that’s the headline, the email subject line, […]

Dental marketing blog post

How to build an online dental marketing machine that never sleeps

There are now so many consultants talking about marketing for a dental practice, using software, technology, paid advertising, websites etc. So where do you start? How do you know what needs to be done to attract more patients using the Internet? What I’ve written here is a very basic overview of everything I believe you […]

Imagine you were a patient visiting your website, is this what you would think?

Potential new dental patients visiting your website (and indeed any of your online marketing activity) need to find it usable, in fact Google uses usability as part of its search algorithm… The more user-friendly your website is, the higher it may rank. If you want to know how to make your dental practice website (and […]

How to Create a Dental Website That Works in 6 Steps

As an online marketing consultant for dentists I get to see many dental practice websites, none of which I have built myself as I don’t build websites… many of which work and many of which don’t. As I work closely with these practices I’m able to see the conversion rates from the websites and have […]