I’m now privileged and humbled to have been in business for 10 years. April 5th 2019 sees 10 years since I set my company up.
This series of blog posts gives you my top 10 tips to surviving in business… This isn’t necessarily how you should do it, but it is how I did it!
Help other people
Many businesses have their primary objective is making money or selling.
I firmly resolved to make my businesses primary objective to help patients find local dentists and to do that by helping my clients reach patients in need.
I knew that if I did that extremely well then money would be an outcome of that, rather than an objective in itself.
I remember I had one particular dentist who continuously contacted me asking for advice.
I can remember sometimes getting frustrated,. How was I going to make money out of simply helping people on Facebook all the time? Doesn’t this person know that I have a business?
But I stuck with it, clearly there were boundaries but after a little while this person asked if they could pay me to help.
Client number 2 was now on board.
What I began to realise now was that I needed to up the amount of FREE resources and information that I put online. I doubled my efforts to create free content by way of downloads, blog posts and social media updates.
The result was that people could now find lots of information themselves which cut out this initial continuous contacting stage.
By the time client number 3 came on board it was simply then contacting me to say that they had read lots of my content, liked what they had seen, had tried lots of stuff already but now wanted me to help further.
Client number 3 came on board after a 10 min phone call!