I’m now privileged and humbled to have been in business for 10 years. April 5th 2019 sees 10 years since I set my company up.
This series of blog posts gives you my top 10 tips to surviving in business… This isn’t necessarily how you should do it, but it is how I did it!
Fake it till you make it
I can’t believe I’m saying this, but do you remember Roland Rat Superstar?
He just turned up on TV one day and announced that he was a superstar.
That’s exactly what I did!
When I first started out I knew I had a passion for marketing, I knew I had a passion for helping small businesses, I knew I had a passion for dentistry and I knew I had a passion for connecting dental practices with the local community.
But I had absolutely no history. No credibility to back up what I was saying. No clients. No testimonials.
All I had were my credentials in dentistry and an MBA (Not to be sniffed at, I agree)
So I just started writing blog posts, Facebook updates, creating YouTube videos and doing free webinars.
Initially I was talking to know one, no one saw what I wrote or listened to me.
But I started telling everyone that I was the expert.
People started to follow me.
People started to like what I was saying.
People started to read my blogs.
People started to follow me on twitter.
People started to contact me and ask if I could help them.
My business was born, I had my first client!
I used the Roland Rat Superstar approach and fake it until I made it… But I guess that’s what many businesses do 🙂