10 Years 10 Business Tips – #10 – Maximise your own skills and outsource the rest

This is the final blog post in my 10 years celebration series and oddly, lands on my birthday!

So, it’s happy birthday to me, and happy birthday to my business. Although I’m a little bit older than 10!

So this post is about maximising your own skills and outsourcing the rest.

I first came across this principle whilst reading the E-Myth by Michael Gerber, so many small businesses try to do EVERYTHING themselves. I realised very early on that I simply couldn’t do this.

Within one year of starting my business and was still working full-time in the dental laboratory I employed a virtual PA to work within my marketing business.

She worked around 10 hours per month and sorted out all of my accounts and dealt with phone calls and managed my diary. I still have a virtual PA to this day and simply couldn’t do without one.

You MUST invest in your business!

I’ve also invested heavily in technology.

I started managing my client work manually on a spreadsheet but it soon got out of hand, I use Act! Premium a customer relationship management software to keep track of prospect and clients… I seriously could not do without this piece of software.

When I first started I also did a lot of my tasks manually, for example I used to search monthly for the range of keywords my clients want to be found for, I did this manually on Google and entered the results in a spreadsheet.


There is now extremely powerful software that can not only search for hundreds of keywords but also compare where clients rank against competitors, there is so much data it simply is not possible to do this manually.

Website design is also something I’m not good at. I can do the content and make it work but I’m not a designer! I see too many small businesses attempt to do websites themselves, believe me I can tell when I see one.

I firmly believe it’s worth investing in a good website designer as well as branding designer to get things on point, looking good and working well. I’ve got a few on the recommendations page of my website.

So the key is, understand what YOU can do uniquely that NO-ONE else can do… And then outsource or delegate (to either a human or software) the rest.

That way you can build a successful business which is scalable beyond what you could do on your own.


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About Mark Oborn

Mark is the only person in Digital Dental Marketing to have a Masters Degree in Business (MBA) majoring in marketing & creativity plus have run a dental laboratory for 14 years and been working in dentistry for 23 years as a dental technician. He's also a Master Practitioner of the communication modelling system, Neurolinguistic Programming (NLP) as well as being a Master Practitioner of Hypnosis and a Master NLP Coach. Mark understands business, dentistry and communication making him the logical choice to help with your digital dental marketing.

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