Fully Managed

Designed for the forward thinking 21st Century practice, designed to get your online marketing working efficiently and effectively with a year long program of SEO, website marketing optimisation, email and Social Media Marketing management and execution.

Ideal for the practice that wants to dominate the internet for their local area and maximise revenues from the internet.

Fully managed online marketing planning and implementation by Mark Oborn, Includes:

• Full use of Social Media B.org the online message and social media management software
• Technical advice and support
• Set up advice and support
• Website SEO - onsite and offsite link building
• Facebook page set up, integration in to your website and management
• Twitter set up, integration in to your website and management
• Youtube set up, integration in to your website and management
• Short treatment videos, optimised and uploaded to YouTube (Using your own photographs)
• Email marketing campaign set up and management
• Google Analytics & Adwords management
• Website marketing review and improvements
• Monthly reports of website visibility and dominance
• 1 full day consultation at your practice
• Monthly Skype/phone/GoToMeeting calls

Fully Managed Online Marketing - what's involved?

Mark is essentially a dating agency for dentists and patients! Mark listens to what your idea is of the ideal patient, then puts these patients in contact with you and help you to develop a relationship with them so they make a commitment to you. The principles here also work extremely well for a referral based practice.

He'll do this by using Search Engine Optimisation techniques and pay per click adverts (to put patients in contact with you), marketing techniques (so they engage with you), social media coaching for you (so you build a relationship with them) and more marketing techniques to ensure the courtship turns in to a marriage!

This is a summary of the specific way Mark will do this for you.

Consultation:

Full day consultation at the practice. This helps him understand the practice and your ideal patients, it helps you understand how Mark works and provides a structure for him for your web marketing.

Current website:

• Search Engine Optimisation to get you found
• Management of Google Analytics for primary website so you know how people found you and what they looked at on your site
• Management of Google/Facebook/Bing advertising pay per click campaigns (campaign costs not included in my fee)
• Set up of data capture mechanisms/forms and management of the resultant database to feed in to a full automated eMarketing system
• Monthly reporting of primary website performance, database growth and lead capture page performance
• Review of and recommendations for improving marketing effectiveness of the site Liaising with existing/new web designers and developers

Social Media:

• Free copy of my powerful social media management software Social Media Borg
• Monthly webinar on getting the most from the software and Social Media Marketing
• Facebook Group set up management, coaching and integration in to your Website
• Twitter set up management, coaching and integration in to your Website Linked –in set up management, coaching and integration in to your Website Plus various other minor social media sites
• Blog set up, management, networking and integration in to Facebook, Twitter and your website. This is an online newsletter for building your online reputation as THE expert
• Uploading, creating and editing of videos to file sharing sites to include full SEO and back link management to your website
• Uploading of images to file sharing sites to include full SEO and back link management to your website

Ongoing support:

• 12 monthly coaching sessions for 1 hour on how to blog, Facebook and Twitter and to discuss how the system is performing
• Monthly email of database of prospective patients to you in Excel spreadsheet format
• Monthly reporting of practice ‘visibility’ and ‘dominance’ on the internet Monthly reporting of website performance, visitors, time spent on site

I will also include for you if you wish...

Micro website for specific products (implants, invisalign, veneers, phobia etc...) Copy writing, email response management, analytics, planning and execution of 1 lead capture site for specific services.

Set up and management of Google Adwords/Facebook/Bing Campaign to the chosen lead capture page (campaign costs not included in my fee) Set up and management of the database developed via the lead capture page Management of Google Analytics for the chosen lead capture page.

How much?

My full fee for all of this is £550/month with a minimum 12 month contract.

This system is designed to get your practice found online and the phone ringing, it's as simple as that!

To start the ball rolling, let's start as we mean to go on and have a chat, please either call Dawn Mark's PA on 0845 259 1232 or complete the following form and we will call you back for a free, no obligation chat about building your practice using online marketing.