Dental Websites

So, you're thinking about your business website huh?


Think about this for a second, is your business website just a glorified online advert? Or does it inform, educate, build relationships and drive customers to your business?


There are a few key components to having a great  website:

  1. Great artistic design to build your brand and demonstrate professionalism
  2. Great web copy (text) to engage visitors and encourage them to contact the business
  3. Superb search engine optimisation and PPC campaigns to get your business website found 
  4. An easy to navigate website that leads people gently around the site to the places they want in the least number of clicks
  5. A regularly updated site that is integral to other marketing activities, especially on the social networks

For any of the above services you are in exactly the right place to move forwards with your own site...

"Working with Mark for the last 12 months has helped us cover more ground faster in enhancing our web presence. Working as a team with Mark has made us more accessible to both our existing and potential patients. Running a dental practice well takes a huge amount of effort, Mark is a great resource and really eases the burden in the area of web development and promotion.  " Dr Fraser Hendrie


Many dentists fall in to the trap of wanting just a beautiful website, and you may be wondering why I am not showing examples of beautiful websites here? A beautiful website alone will not do anything for your practice, you MUST have all the components listed above.

This is a key point:

Simply having a sexy website is useless if the search engines can't find it and it doesn't DO anything other than look good, don't you agree?

 

Great Web Copy

Writing good copy is vital to ensuring your website is performing well for you, there are many techniques that my system uses to rewrite the text on your website to make it more compelling without removing the 'technical dental' content, including:

  • Rephrasing sentences so your website is about the patient, not about you

  • Using questions to stimulate thought

  • Embedding 'calls to action' in a subtle way to ensure people call, email or fill in a web form

  • Using semantics to re-inforce important aspects of a sentence

  • Structuring the page to make it easier to read

  • The use of sentences to build rapport quickly, and therefore trust

  • The timely use of key words to ensure your search engine optimisation is effective


Remember now, I am a fully registered and qualified dental professional (GDC 114147), so I understand fully the dental terminology and techniques you are trying to explain on your website - if you use a non-dental expert to write your website copy they won't have this deep level of understanding about what it is you are trying to say and your content may lose meaning.

 




As you read this page now, notice the words and copy of your own website...

  1. Are they all about YOU?- your dental practice website should be about your patients and not about you, look at your paragraphs- how many start with 'we'? Lots? Then re-write those paragraphs to be about the patient not you!

  2. Do you have powerful 'calls to action'?- so many dental practices miss this out, do you tell your website visitors what you want them to do next?

  3. Have you explicitly made an attempt to build rapport in the first few sentences? - the simple fact is we only buy from people we like, so you need to engage with your readers at an early point.

Great dental website copy will either make or break your website, so have you left it to chance that your website copy works? If you have then give me a call on 07769898798 or email me your web address and I'll review it for you for free, no obligation just a free review of your website.

If you fancy giving things a go yourself then download my free guide, in it you'll find out

  • How to get more visitors to your dental practice website
  • How to totally dominate a Google search - and I mean EVERY result on page 1 is YOU, because this IS possible
  • How to understand what your website visitors want
  • How to set up simple automated emails that are appealing and help to build relationships
  • How to use the massive power of social networking on sites like Twitter
  • How to solve marketing problems creatively
  • PLUS 17 extra markting HOT TIPS for survival...