SEO - Search Engine Optimisation

How active are you with your dental website SEO?

SEO is not something that can be 'done at the beginning' and left, it is an ongoing process... mainly because the search engines keep moving the goal posts to catch guys like me out!

Search Engine Optimisation for a dental practice websites is an art, but here is the proof. The image here shows traffic results from a few of my clients after I started to work with them.

Key words are the life blood of SEO, '<<your industry sector>> in <<your town>>' is the first place to start. So 'dentist in nottingham' or 'photographer in london', but what about '<<your products>> in <<your town>>' so then we have 'tooth whitening in nottingham' or 'wedding photographs in london', how good would it be to be top of a Google search for these terms?

Statistics from Facebakers.com, site accessed 23 July 2010

Call Mark on 0845 259 1232 or email for a friendly chat about revolutionising your online marketing, or if you'd like my free guide to dental marketing online, simply enter your details here

I have just hired Mark for second year of e-marketing consultancy. What I love about his approach is the initial in-depth analysis of who we are, what our goals and values are. Then going more than the extra mile in implementing the agreed plan but always seeking ways to improve and change the plan in line with the results. Also Mark makes himself available for advice as needed, from his in-depth knowledge of the dental world. I am very happy to recommend Mark Oborn's services to my dental colleagues.
Richard Charon

Top of the search engines?

Being top is one thing, but what about TOTAL DOMINATION? What about EVERY result on the first page being about YOU?

Yes, this is possible. Using Facebook, Twitter plus other social networks, and by combining this with a robust and explicit online dental marketing strategy it becomes possible to completely dominate a search for your chosen 'key words'.

Video & Photo Sharing to DOMINATE a Google search

This is an enormously powerful way of dominating a Google search for your chosen key words. By carefully 'tagging' video and images it is possible to start to dominate a Google search for your practice. Here is an example of a dental practice that I have SEO'd, they are position 1 & 2 for the words they have chosen AND position 4 with a video.

This video talks about their practice and has a link referring the visitor to their website. To DOMINATE a Google search this is the way forwards... but be sure you know exactly how to tag the videos!

If you want to find out more about getting a video found on YouTube, then watch my brief descriptionon how to optimise for the searches.

Using Social Networks to DOMINATE a Google Search with your business

The social networks are another powerful way to dominate the search engines for your practice. But you need to use a co-ordinated 'key word strategy', using this type of strategy is the only way you will dominate. Here is an example of the power of the dental social network marketing and blogs to dominate google. You can see that this client of mine not only has position 1 & 2 with the dental practice website, but also has position 7 & 8 for the same term using his blog and Facebook pages.

Remember, this needs to be part of a cohesive 'dental key word' strategy that is managed across the internet... you simply won't achieve this kind of result without planning and management, look at both the above examples, they are for the same practice! In order to achieve this spread of internet domination you must plan. The easiest and simplest way to do this is to use an expert... as a dental professional that understands those all important words, an internet fiend and MBA graduate it looks like you just found the perfect person to help YOUR practice dominate a Google search.

This is what one of my clients says:
...in the last month alone I have had a 317% increase in web traffic. Key words have been improved which has put me at the top of google for certain searches.
and another says...
I was truly amazed to find my website in the top 3 on Google for any of the searches that I had chosen.

Managed Pay Per Click campaigns (PPC)

SEO is one way to get people to visit your site, but 'paying for visibility' is also a great way to drive visitors to your website. The Google search results on the right hand side are 'sponsored listing' which you get charged for when people click on your advert - typically 25p - £1.50 depending on what search term you bid on.

There is a definite science to keeping the cost down and getting people to click on you ad - don't leave it to chance and end up paying too much, get a professional like myself to manage your dental PPC campaign for you.

Facebook is also a great way to advertise. We can target specific ages, sexes and geographical locations so can be VERY targeted in our marketing approach, give me a call now to discuss how I can manage you Facebook advertising campaign for you 0845 259 1232.

Optimising your website should form one single part of your total online strategy, which should also include compelling website copy, robust marketing mechanisms and a fully branded experience. As a registered dental professional and marketing consultant with an MBA that majored in marketing and creativity Mark is the 'go to' person for dental website optimisation and online marketing strategy.

Mark and his SEO company have added incredible value to our clients' websites. I would personally recommend Mark Oborn Ltd to anyone looking to improve their web presence.
Iain Forster, Managing Director, DIO Corporation
I'm a dental practice owner and am working with Mark on optimising my website and online marketing. Great guy, approachable - recommend him!.
Dr R Clarke-Irons

Fancy increasing traffic to your website like these clients?, call me on 0845 259 1232 to find out more about seeing the same results for YOUR practice.