Will You End Up Missing The Most Important Event This Year – and What Might Happen if You Do??
What is that event?
Why is it so important?
What will happen if you do miss it?
Hey, great questions.. so what is this blog post about? Well, 2 things:
- The Tweetup at Dentinal Tubules Stand L41 at 1200 and 1500 each day
- How to write a headline for your emails
So, first things first – The Dentistry Show
Each year I organise a Twitter Meetup, commonly known as a ‘Tweetup’ this is an opportunity to say Hi to all those people you talk to on Twitter and Facebook yet only see occasionally. It’s at these events that the relationships we create online truly become real.
There is a great support network of dentists on Facebook and Twitter, all sharing business and technical/clinical tips with each other – and I feel proud to be part of that network.
Also part of that network is the amazing Drhu Shah and Dentinal Tubules. Drhu has worked tirelessly (and way beyond the call of duty) over the past few years to build a website with a network of over 8,000 dental users – he has articles, forums and expert columns of people handing out free and useful advice for dentists.
So here’s what I want you to do:
- If you are going to the Dentistry Show, come along to our Tweetups at 1200 & 1500 each day on stand L41- say hi and sign up to Dentinal Tubules for free
- If you are NOT going to the show, then please signup to Dentinal Tubules by clicking here
If you’d like free SMS updates about the tweetups at the show, then please enter your details here. (your details won’t be used for any other marketing and will be deleted after the show)
How to write a headline for your emails
The next thing I’d like to look at is headlines for emails, in fact headlines for tweets, blogs, Facebook updates and conventional marketing all conform to these basic rules.
So let’s look at the headline of this post and break it down. “Will You End Up Missing The Most Important Event This Year – and What Might Happen if You Do?”
‘Will You End Up Missing…’Generally speaking people are more motivated in to action by ‘away from’ motivations than ‘towards’ – people will take more action to avoid pain than they will to seek pleasure!
To take advantage of this fact, include an ‘away from’ motivation in your headline if at all possible.
‘…The Most Important Event This Year…’
This section includes the word ‘most’ this is what is known as an ‘unspecified comparative’ we are comparing the event to others by saying it is the ‘most important’ yet we don’t say why, or indeed what events it is more important than.
Other examples of this type of word are:
| good | better | best |
| well | better | best |
| bad | worse | worst |
| far | farther | farthest |
| far | further | furthest |
| little | littler, less(er) | littlest, least |
| many | more | most |
Using these adds more power to the title and makes people start to think about what is it more important than, and this thinking forces them to engage with your content, clever huh?
‘…and What Might Happen if You Do?’
This includes the word ‘might’ – this is known as a ‘Modal Operator of Possibility’. This includes words like:
- Could
- Would
- Might
- Maybe
They imply that there is the possibility of something happening, and this possibility is what drives people to take further action in reading the content of your communication – if we use modal operators of possibility we imply that there might be some loss for not taking action, this then invokes emotion and encourages people to take action and read further.
There are loads more words we can use in our headlines and over the next few blog posts I will highlight more ways to use words to get people to read your content.
What words have you found that work best?