Business metrics are a fundamental part of running a successful business and phone calls form part of these excellent metrics that you can gather and use.
If you know when your patients are most likely to contact you then you can alter staffing levels and holidays accordingly.
Simple analytics from a Google My Business profile can show you the time of day and day of the week most popular for phone calls.
The data is taken from the number of times people click on your phone call from a Google search.
Suddenly having a Google my business page not only increases click to the website, exposure to the practice but also gives you some great metrics on which to base staffing decisions.
Nice work Google.