Tag Archives: hashtag

Hashtags – what they are and how to use them


It seems that the whole world has gone hash tag crazy. From being an unused button on the phone and keyboard to being the source of frustration about when to use them the common # has seen it all.

So in this blog post I’m going to go through the use of #hashtags with perhaps some imaginative ways that you can utilise their power.

To my knowledge twitter was the first social media network to come up with the concept of hash tag. Put simply they are away of uniting all messages with a common theme, and the thing which unites them is the use of the #hashtag.

Conferences and TV shows began using the hashtag to group together all tweets about a particular show #celebjuice and #chattyman use them all the time. If you want to tweet about the show and you want to make sure that your message is seen by people watching the show then you simply add the hash tag to the end of your message.

celebrity juice and chatty man hash tags

It’s then possible to search all messages that are using the same tag.

Hash tags then started to spill over from twitter into Facebook and Google plus with people using things like #justaying & #epicfail to explain what their message was about…

just saying hashed tag

Because people were using the Twitter etiquette of the hash tag on other social networks it wasn’t long before Facebook and Google decided that they would introduce formal recognition of this tag –  it’s only been in the past week or so but Facebook is roll this out across its users in the UK.

So how can you use them now famous hash tag?

  • Consider developing a unique hash tag that you use as a practice. #yourpracticename
  • Or using them when you talk about treatments such as #teethwhitening and #dentalimplants
  • If you run a competition then link all of those messages together with your #competitiontag
  • Use them to add intonation to your message #onlyjoking #justsaying #beingserious
  • Grouping types of messages together is also possible #dentalhealthupdate #missingteethadvice #straightteeth
Using the hashtag then allows anyone on Facebook, Twitter or Google to search for that hash tag. These social media networks will recognise the use of the hash tag and turn it into a clickable link this will then open up a separate window with all of the messages using that tag in it – Facebook then gives you the opportunity of commenting on that particular topic.
This shows a search on Twitter for the hash tag #dentalmarketing
twitter hash tag search
And a similar search on Facebook for #dentistry
Facebook hash tag search
Think of hash tags like topics, or categories for messages and you won’t go far wrong.
How have you seen hash tags being used?
Please do comment below and let me know… If you do use the hash tag #markoborn and then go to Facebook to see the results of how these messages are grouped together.