As regular readers to my blog will know my focus in dental marketing is not to go out and out selling dental treatments… Rather, it is to gently inform and educate patients about their dental health by reducing risk and increasing trust.
When you demonstrate that you are a low risk choice and are trustworthy you become an easy option for a new patient to choose. Your marketing then becomes effortless and off the back of that your business succeeds and profits flow.
Everyone is looking for new ways to increase trust and reduce risk, one of the best ways is reviews from happy patients and a hot second is allowing the patients to actually see inside the practice and meet the team beforehand – you know, those funny sliding images that many dental practices have on the homepage!
Think about it now, how about if you replaced those sliding images on the homepage with an interactive tour of the practice! The patient would be able to see how much time and effort you have put in to creating a warm and friendly environment, you would immediately increase trust and reduce risk.
I’d like to introduce you to a good friend of mine, Luke Woods. Luke is a Google Certified photographer specialising in virtual tours and virtual reality, read what he has to say about how this can now be used in your dental practice.
================= Luke writes:=================
“We search with words but respond to pictures”
Hello everyone, thanks Mark for giving me the opportunity to reach out to the world of Dentistry. I have spent a couple of days conducting some research here in the UK and consulting my colleagues in Canada for qualified opinion and facts about how a Virtual Tour window into your practise can not only answer a lot of questions but calm and reassure any patient concerns to a hugely wider audience. I assume everyone knows what we talking about here? We all know Google Street View? the thing on top of a car that captures everything ready or not – grey sky or blue. Well, for 3 years there has been a program contracting established professional photographers like me to come into businesses and capture the very best of your business space for all the world to see.
Seeing is believing – click to see on Google
These Virtual Showrooms are great for welcoming in clients from website to waiting room, here’s an example of a virtual tour at a dental practice.
In the past two years since I have been working on the Google program I have captured some truly beautiful spaces and it seems that with all industries- progress is consumer driven. People in general are becoming much more familiar with using the internet and their mobile device to not only shop but to verify and answer any doubts they may have especially before entering into a big spend. Hotels and restaurants are examples that most people have seen here in the UK but why not clinics of all kinds? A year ago it was the same in Canada and the USA and in the last 12 months a lot of practises large and small needed to show just a little more than a few flat photos or have a Hollywood Commercial – a Virtual Tour fills that gap nicely – people can view in silence at their own pace and really connect with where they will be treated – I call this the Clinical Barrier and you can be among the first to gain that valuable patient trust.
For me there are several areas where I start to wonder “what it is like ?” I know if I could see the clinic I would feel a lot more at ease the first time. Knowing the layout too is a difficulty many can be helped to overcome and getting lost can be embarrassing. Right from the car park if possible to seeing the doorway on the street, knowing what the reception looks like -seeing a waiting room where we all sit waiting for that peak anxiety moment – hearing our name – all this gives us that which cannot be put into words so easily – that feeling that says – “It’s Okay”
Things are moving fast these days and I am now working with a Google team developing Virtual Reality – many Dental Surgeries have comforting features – for children, a play area or room perhaps? It’s not just the younger generations that are looking – the biggest growth group is currently 54-65 year olds and 39% of people over 55 have smart phone and can check out things for themselves quite well. For all patients there can be no better experience than to preview the very chair you will be treated in – a full 360 degree view right from the chair.
There are also Search Engine Marketing advantages that are very real not promised and rarely delivered – without going into too much detail – everyone searches on Google these days – a website is not hosted in Google – these are, helping to get you found in local and voice search fast “As seen on TV” 🙂
I would be delighted to hear from and help all of you lovely people who have looked after my white toothey treasure all these years.
My best, Luke Woods.