If you log into Facebook this morning and check out your Facebook page you should notice a new call to action feature. Any marketer will know that one of the most important things you can do in any marketing communication is include a call to action, telling people what you want them to do when they engage in your marketing communication is so often missed out but is so important to include.
Facebook clearly recognise this and have now included a range of options in all Facebook pages, here is how to setup the new Facebook call to action button.
Add a call to action button to your page
When you first login to your business page this is the new little message that you will see.
Simply click the create button.
You will now be encouraged to ” create call to action” simply click this button.
On the next screen you will be guided to choose a button, select from a range of options including:
- Book now
- contact us
- use app
- play game
- shop now
- watch video
Simply select the option most suitable for you, for a dental practice probably book now would be best.
When you click the book now button you will be prompted to enter your website address, remember enter the full web address of your booking page. Don’t just put in your basic web address as this will lead them to the homepage, remember, you are suggesting that they book now so use a direct link through to your booking page.
If you have a separate mobile website then also enter the booking address for this.
When you click next you will be presented with the destination for people using Android and Apple devices. If you have an app running on either of these systems you can direct people directly through to the booking page within your app.
If you don’t have an app then keep the destination selected as ‘website’.
When you click next you will be prompted with the screen to say that your call to action button is ready. To edit it simply click and you will be presented with an edit option.
When you click next for the last time you will see your new call to action on your Facebook page. To the right you will also notice in the insights section the number of people that have engaged with your call to action button.
Using a call to action in all of your marketing communication is an excellent way of encouraging people to take direct action. I urge you to get onto your Facebook page this morning and setup this new feature, why not come back here and post your Facebook page into the comments so we can see what you have done…