[Video length: 52 minutes]
So many people talk about search engine optimisation and getting found in a Google search, that’s brilliant, but it’s completely pointless if none of those visitors convert into patients, is it?
For me, conversion optimisation goes hand-in-hand with search engine optimisation.
This month’s meeting of The Dental Marketing Club looked at conversion optimisation and how you can get more patients converting from your dental practice website.
This video looks at:
✔ Content that keeps people on your site and encourages conversions
✔ How to make your site easy to navigate
✔ Calls to action for each stage of the purchase decision-making process
✔ How to use multiple calls to action in various formats
✔ Using videos to increase conversion rates
✔ Which website design format is best?
✔ How to use social proof to increase conversions
The club meeting is free, simply visit the club page at 1 PM on the 2nd Thursday in every month…
See you next time.