Is your dental practice a verified local business on Facebook? If you have a Facebook business page you ought to be ensuring that it carries the Facebook verified checkmark, this ensures that your local patients find the right and authentic account for your practice, rather than an out of date business page or one that has been set up by accident in the past (or even maliciously by someone else).
Kirsten Bury, A Facebook product marketing manager for pages told Marketing Land recently that verified pages will show up higher in Facebook search results.
“At scale there will inevitably be duplicates and multiple entries for the same business,” said Bury, noting that there are 45 million business Pages on Facebook. “So this is one way businesses can make it easier for people to make sure that they are finding and communicating with the right Page.”
You can tell if your page has been verified or not as it will have a little grey tick next to the page name… No tick? Then your page is not verified which may be perceived as a non-authentic account.
At the moment it is only possible to verify a local business, in other words if you have chosen categories of your business page such as a brand, product, cause or community then you will not immediately have access to verify your account.
When creating your account you need to choose local business or place in order to have the facility to verify.
How to verify your Facebook page
To verify your page by phone:
- Click Settings at the top of your Page.
- From General, click Page Verification.
- Click Verify this Page, then click Get Started.
- Enter a publicly listed phone number for your business, your country and language.
- Click Call Me Now to allow Facebook to call you with a verification code.
To verify with documents
Sometimes practices find that their reception desks are very busy places with multiple people answering the phone, if you think verification by phone may be a little difficult then you simply click the ‘verify this page with documents instead’ link.
You will then be prompted to upload documents.
The verification process is actually very simple and doesn’t take too long to complete. Verification by phone can lead to almost instant verification whereas verification by documents can take a couple of weeks.
More info here on social media marketing for dentists.
Hope that helps,