How to Make Best Use of Your Facebook and Google Reviews

So many people are working really hard to collect as many Facebook and Google reviews as possible, but what can you do with them once you’ve got them?

Of course they look great on your Facebook and Google profiles but here are a couple of examples of how you can use them in other situations.

Encouraging more people to request an appointment

I’ve written many times about the issue of trust in dentistry; reviews add social proof to your website and this proof that you are trustworthy can increase conversion rates.

Whenever we ask someone to do something on our website, for example request an appointment, using social proof next to the ‘call to action’ can increase conversion rates.

Here’s an example of using Google reviews right next to an appointment request form.

Reviews and request an appointment

Adding value to your fees/prices page

One of the most visited pages on any dental practice website if the fees page. If all you list are just your fees without adding value then you are doing yourself a disservice. Without letting patients know what they get when they spend an amount of money is a surefire way of making yourself look expensive!

A great way to add value to the service you offer is to let your happy patients do that marketing for you. A simple way to do this is to add Facebook reviews directly to your website, Here’s an example.

screenshot-2016-09-20-15-06-17

How to add a Facebook review to your website.

Locate the reviews on your Facebook page, once you have done this click on them.

Locate the reviews on your Facebook page

Choose the review you wish to embed, then click on the little arrow top right to bring down a list of options.

Choose the review

Click on the embed option.

Click embed

Copy the code and paste this into your website on the fees page.

Embed code

You now have an interactive review on the fees page of your website which goes a significant way to reduce risk.

Advantages of using embedded reviews are:

  1. They are much harder to fake, anyone can make up a review, but not anyone can get a review from a real person on Facebook.
  2. Because people can interact with the review by commenting it demonstrates a trustworthy organisation that is open and transparent.
  3. Because there is openness and transparency the patient can see that this review is not being manipulated… unless it’s obvious that you have reviewed yourself 🙂


I’d love to know your thoughts also…

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