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Page title – this is what the web browser will show as the very top as the title
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Page file name – this will be the page itself i.e xyzdental.com/dentalimplants
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Headings – each page should have headings and these should contain your key words
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Text – the same words should be repeated in the main text up to a maximum of 5% of the page content (use www.webconfs.com/keyword-density-checker.php)
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Meta Tags – not seen by you , but hidden in the code of the page
Offsite
You should seek to get as many inbound links to your website as possible from as many relevant websites as you can, but be selective. Get links to specific pages using specific key words. So if you have a dental practice in Dartford and you specialise in Implants, then you need to get links to your web page that talks about implants (not necessarily your home page), BUT the link should be in a specific format…
DO NOT use links like this. “To find out more about dental implants in Dartford click here.”
Instead use links like this “Please visit our website to find out more about dental implants in Dartford”
This way the search engines will see the text in the link i.e. ‘Dental Implants in Dartford’, they will follow that link and end up at your website, they will read the title, headings, meta tags and headings in the page you send them to and see that indeed your web page IS about dental implants in Dartford…
…suddenly the search engines have found the common theme that glues your online strategy together, they can instantly recognise you and they can register you in their mind… they can register you on their searches because they finally know what your website is about.
Summary
This is NOT intended to be a comprehensive guide to getting your website found and certainly this is only a few ways to use key words… but its enough to have HUGE impact on your web marketing strategy and will go a long, long way to getting your website found.
Stay sharp,
Mark