Generate Attention, Interest, Desire and Action and see an improvement in marketing response

This is a simple way to get you marketing working better for you and one of the simplest acronyms to remember, yet one that can have the biggest impact on your marketing, AIDA: Attention Interest Desire Action With every marketing communication you should seek to grab attention, so that’s the headline, the email subject line, […]

Is your dental practice verified_ (1)

Imagine you were a patient visiting your website, is this what you would think?

Potential new dental patients visiting your website (and indeed any of your online marketing activity) need to find it usable, in fact Google uses usability as part of its search algorithm… The more user-friendly your website is, the higher it may rank. If you want to know how to make your dental practice website (and […]

What special offer works best?

I’m often asked what type of special offer works best for dental practice marketing? The first thing I want to say is that I’m not a fan of special offers, I prefer to use relationship based marketing to demonstrate that you genuinely care about the local community and are the expert in everything that you […]

How to Create a Dental Website That Works in 6 Steps

As an online marketing consultant for dentists I get to see many dental practice websites, none of which I have built myself as I don’t build websites… many of which work and many of which don’t. As I work closely with these practices I’m able to see the conversion rates from the websites and have […]