Mark Oborn MBA LBIDST
t 07769 898798
"The 'go to' man for dental marketing using the social networks..."
So getting more patients to your practice is important to you? And you want to know more about using the social networks, blogs or the internet to drive patients to your practice? And you don't want to waste any more money on things that don't work?...
Mark Oborn MBA LBIDST
t 07769 898798
"The 'go to' man for dental marketing using the social networks..."
So getting more patients to your practice is important to you? And you want to know more about using the social networks, blogs or the internet to drive patients to your practice? And you don't want to waste any more money on things that don't work?...
If you want to succeed there are 3 simple rules to dental marketing online and on social networks that you MUST implement for your marketing to be successful (actually there are loads more but these are the 3 main ones!)..
Effective Dental Marketing on the Social Networks
Rule 1: Identify your prospective patientsWhat are you trying to promote? Invisalign, Veneers, Implants, Whitening? Each of these prospective patients will have different needs and wants and to be effecitive you need to appeal to those needs and wants. Marketers call this targeting. My marketing system is designed to help you identify the right patients for your practice and use the social networks and your website to communicate with them... Rule 2: Communicate with those patientsFacebook, Twitter, Linked-in, Friendfeed, your blog and website are all great ways of communicating. By strategically 'binding' these all together it is possible to present a fully branded experience of your practice, wherever and whenever you have an interaction with a prospective patient. You also need to ensure your website is found in order to do this - my marketing system manages your internet presence, ensuring the experience for the patient is second to none whilst maintaining your unique branded experience. I will use proven SEO techniques to ensure your website, Facebook Group, Twitter profile etc are found and interacted with. Strong website copy is also an invaluable tool to communicate with your patients, and is an area many people find hard to do. A full review of your web copy will be undertaken, then I'll make recommendations and changes where required. Rule 3: Build relationshipsSocial networking is about relationships, NOT about selling. If you try to sell you're finished! I offer coaching to help you through building those relationships, bit by bit, helping you to hand out useful and relevant information in an efficient way to build trust. Over time this educates and informs prospective patients so that by the time they walk through the door they are pre-educated about the services you offer and are 'ready to go' with treatment. |
You can of course do all of this yourself however, you are a dentist and you need to be generating revenue for your practice, so the easiest, simplest and most cost effective way to do this is to get a professional to automate it for you...so How serious are you about making a difference to your practice?
Here's what you need to do now...
Step 1 is to download my free guide, this will give you some of the key techniques we can use to identify, communicate and build relationships with your prospective patients. When you have downloaded my guide you can start to implement many of my techniques straight away.
Step 2 is to call me, on 07769 898798 if you want to truly build your practice you need to identify the 'go to' people for expert advice and then go to those people. By investing in a professional to coach you through social media marketing (actually I do most of it for you) you will be able to dedicate your time to providing high quality dentistry to the patients that you attract using the social networks.
So call me now on 07769 898798 for a friendly, easy going chat about developing your practice on the social networks or just send me an email if you prefer.